MAPA and FEPEX allocate 800.000 euros to boost Spanish fruit and vegetable exports at international trade fairs

INTERNATIONALIZATION OF THE AGRI-FOOD SECTOR

The Ministry of Agriculture, Fisheries and Food (MAPA) and the employers' association FEPEX have renewed their strategic agreement for the period 2026-2027. This alliance aims to consolidate the international Business of Spanish fruits, vegetables and live plants through their participation in key events for foreign trade, betting on diversification towards the Asian market.

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The strategic plan, formalized and recently published in the Official State Gazette (BOE), establishes a framework for joint action with a total budget of 800.000 EurosThe financing structure assumes the costs equally: the MAP will inject 400.000 Eurosexactly the same amount that will be contributed by Spanish Federation of Associations of Producers and Exporters of Fruits, Vegetables, Flowers and Live Plants (FEPEX).

The expansion plan outlined in the official document envisions the launch of Spanish products at major global events. It particularly highlights the Asia Fruit Logistica 2026This agreement serves as a crucial gateway for diversifying and consolidating national exports in Asia. Furthermore, in the floriculture sector, the agreement guarantees participation in the renowned trade fair. IPM food, which will be held in Germany throughout 2027.

In addition to its international reach, this agreement strengthens institutional support for the national fair. Fruit AttractionSpecifically, the funds will boost the international buyers programThis is one of the initiatives that offers the greatest return on investment for exhibitors. This logistical and commercial tool facilitates the arrival in Madrid of the main importers and distributors from the countries that lead the purchase of Spanish agri-food products.

The industry organization has given a very positive assessment of the signing of this document. In this regard, FEPEX spokespeople have highlighted that this agreement "It contributes to promoting the international presence of the fruit and vegetable sector and the flower and live plant sector, and also encourages market diversification.", something vital to reducing dependence on traditional markets.

Finally, representatives of the export sector wanted to emphasize the specific weight of Fruit Attraction, defining it as the "the main instrument for promoting Spanish productions and an important commercial tool"capable of bringing together the entire fruit and vegetable value chain. It's worth remembering that this major agribusiness forum, co-organized by IFEMA MADRID y FEPEX, will celebrate its 18th edition of October 6th to 8th in the capital of Spain.