Meliá boosts its expansion in Argentina with the opening of two new hotels in Buenos Aires

Meliá Hotels International has announced the opening of two new establishments in Buenos Aires, Almarena Puerto Retiro and the Almarena Madero Urbano, which will operate under the brand Affiliated by Meliá as of November 1.

 

Both establishments are located in the Puerto Madero and Retiro areas, noted for their modernity and dynamism, offering a wide range of services such as spas, swimming pools and event spaces. The expansion is part of an agreement with the Almarena Group, which will allow Meliá to strengthen its offering in the premium and luxury segment in the country, with future projects in destinations such as Bariloche, Calafate, Ushuaia, Mendoza and Salta.

 

Gabriel Escarrer, President and CEO of MeliáHe highlighted the importance of this alliance: “This alliance is not only a significant step in consolidating our presence in the Argentine market, but it also demonstrates the confidence that local groups and partners have in us to improve their distribution capacity and benefit from our renowned brands, our leadership, and our loyalty program, among other valuable resources.”

 

For its part, Juan Ignacio PolitiThe President of Almarena stated: “Being part of the Meliá family is an honor and represents a true milestone in the company’s history. We are confident that working together will help us continue to grow in Argentina, adding excellence to our service and creating new opportunities for the tourism sector.”

Coexia®

AI in the foreign trade

Hi! I'm Coexia. How can I help you today with your internationalization strategy?
Coexia AI of foreign trade