Internationalization strategy
Meliá Hotels International is reinforcing its expansion strategy in the luxury segment with the signing of a new property in Lerici, Italy. Through a franchise agreement with SoGes Group, the Spanish hotel chain will debut on the Ligurian Riviera with its The Meliá Collection brand, with an opening planned within the next 24 months.
Meliá Hotels International consolidates its presence in the Italian luxury segment
The Spanish hotel company Meliá Hotels International has announced the signing of a new luxury hotel in Lerici (Italia) under its exclusive brand The Meliá CollectionThis movement, the result of a Franchise Agreement with the local operator SoGes GroupThis consolidates the company's expansion in the Italian market and marks its debut in the iconic Riviera de LiguriaThe establishment, which will become the group's 18th hotel in ItaliaIt is scheduled to open in the next 24 months.
The choice of Lerici, in the heart of Golfo de los Poetas already at the gates of the iconic national park of Cinque Terre, it responds to the brand's philosophy The Meliá CollectionFocused on unique hotels located in extraordinary destinations, the town offers a combination of historical heritage, with its imposing medieval castle, and a privileged natural environment with access to beaches and direct connections to places like Porto Venere.
A commitment to experiential hospitality in a strategic market
Gabriel Escarrer, President and CEO of Meliá Hotels International, has valued this addition as a key step in the company's growth strategy.The Meliá Collection It was created to celebrate the uniqueness of extraordinary destinations, and Lerici "It's a perfect example of that," he stated. EscarrerHe also highlighted the importance of collaboration with leading partners such as SoGes Group to continue growing in Italia, a market considered strategic for the hotel chain.
The new hotel is presented as a sophisticated retreat designed for the contemporary luxury traveler . Its terraced architecture will blend seamlessly into the landscape through landscaped terraces and viewpoints overlooking the sea. The design incorporates green roofs and native vegetation to merge with the surroundings, reinforcing the brand's concept of experiential and sustainable hospitality .
| Feature | Details |
|---|---|
| Rooms | Between 80 and 90 luxury rooms |
| Spa and Fitness | Complete area of 400 m² |
| Additional facilities | Restaurant, meeting and event spaces, outdoor pool |
| Strategic location | a few kilometers from La Spezia, with access to Baia Blu and the Castillo de Lerici |
With this new signature, Meliá Hotels International not only strengthens its portfolio in Italiabut it also drives the growth of The Meliá Collection, a rapidly expanding brand that seeks to redefine luxury through authenticity and connection with the destination.
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