Mexico consolidates its position as the strategic hub for Spanish companies: investment keys, nearshoring and logistics

 

 

Mexico: A strategic partner in the nearshoring era

 

Within the framework of the recent webinar organized by the Cámara de Comercio, Industria y Servicios de MadridExperts and economic authorities have agreed in pointing to Mexico as the priority destination for Spanish internationalization in 2026. With a population exceeding 130 million inhabitants and a real GDP growth of 2,4% in the last year, the Aztec country is consolidating itself as one of the most open and attractive economies for foreign capital.

 

During the day, Miguel Bufalá, International Coordinator of the Cámara de Madrid, stressed that Mexico It promotes a modernization agenda based on large-scale projects such as the Corredor Interoceánico del Istmo de Tehuantepec and the Aeropuerto Internacional Felipe Ángeles (AIFA). These developments, along with the phenomenon of nearshoringThey have attracted investment announcements of more than $36.000 billion in key sectors such as automotive, semiconductors and advanced manufacturing.

 

Strengthening bilateral relations and the Global Agreement

 

The economic relationship between the two countries is currently experiencing a particularly dynamic period. Elena Curzio, in charge of economic affairs of the Embajada de México en EspañaHe recalled that Spain It is the second largest historical investor in the country, with more than 7.000 companies currently operating in the Mexican market. This link will be strengthened with the signing of the Modernized Global Agreement between European Union y Mexico, scheduled for May 21 and 22, 2026.

 

For its part, María PeñaEconomic and Commercial Advisor of Spain en MexicoHe highlighted that Spanish exports grew by 22,3% in the last year, being Mexico the top destination for Spanish sales in Latin America"When Mexico does well, Spain does well," he stated, noting that 10% of total Spanish investment abroad is concentrated in this market.

 

Economic Indicator / Milestone	Relevant information
Population of Mexico	Over 130 million
Growth of Spanish exports (2024)	22,3 %
Investment announced in strategic sectors	$36.000 billion
Signing of the Modernized EU-Mexico Global Agreement	May 21-22, 2026
Visit of the Minister of Economy to Mexico	June 2-3, 2026

 

Business culture and logistics excellence

 

Success in the Mexican market depends, to a large extent, on the management of personal relationships. Elena Ochoa Ruiz, Director General of the Cámara Española de Comercio en México (CAMESCOM), And Ayin Decer, LHO GlobalThey emphasized that trust is the foundation of the business. Mexican businesspeople value close relationships and consistent performance, requiring diplomatic communication and a constant physical presence in the country.

 

From a logistical perspective, Sabino Urtiaga, Kuehne + Nagel, highlighted the robust connectivity between Madrid and CDMXwith five daily passenger flights that provide essential support for industrial cargo. Ports such as Veracruz y Altamira at the Ocean, and Manzanillo at the PacificThey are critical entry points for the trade of goods.

 

Finally, Jaime Rubio, Country Manager of Optimissa, shared the success of the Spanish firm in the sector fintechdemonstrating that technical specialization is a competitive advantage in the Mexican financial ecosystem, where 50% of the sector is linked to Spanish banks.

 

• Trade Mission: La Cámara de Madrid organizes a business trip to Mexico y Puerto Rico from the 7 to the 13 of May of 2026.
• Priority sectors: Port infrastructure, water technologies, health, automotive and renewable energies.
• Legal security: It is recommended to have the support of local partners to navigate the bureaucracy and specific regulations.

 

Key points and frequently asked questions about the Mexican market

Which sectors show the greatest immediate potential?

Logistics infrastructure, water resource management, energy technologies, and the semiconductor sector are priorities due to the Mexican government's modernization agenda.

How does nearshoring affect Spanish companies?

It allows companies based in Mexico export with zero tariff to United States under the framework of TMECturning the country into a global production platform.

What is the main advice for market access?

Do not try to apply the same European strategy. It is vital to build a network of contacts beforehand, be flexible in negotiations, and have the support of institutions such as the CAMESCOM and Cámara de Madrid.