Agri-food Internationalization
The Toledo-based meat company is strengthening its presence on five continents, where international business already accounts for 40% of its revenue. Cured ham and sliced products are leading this growth, which is based on quality, innovation, and international certifications.
The meat company Miguel España e Hijos It is consolidating its internationalization strategy by selling its products in more than 70 markets across five continents. With a turnover of €72 million in 2025, 7% higher than the previous year, international business now represents nearly 40% of its total activity, demonstrating the strength of its commitment to global markets.
The evolution of the company, headquartered in ToledoThis growth has been especially remarkable in the last two decades. It has transitioned from modest export operations in four countries to a robust international presence in strategic markets of Europa, Asia y Oceanía, highlighting high-value destinations such as Alemania, Hong Kong, Países Bajos o Japón.
Internationalization as a driver of strategic growth
Miguel España e Hijos It maintains internationalization as one of its pillars of growth. Active participation in trade fairs and industry events worldwide is a key tool for attracting new business opportunities and consolidating strategic alliances with key distributors and clients abroad.
According to Rubén España, Export Director of Miguel España e HijosThe process has been gradual and sustained. "Since we began our journey, we have taken small steps to achieve the internationalization of our products," he states. "This growth reflects the company's commitment and our ability to adapt to the needs of diverse and demanding international markets. We will continue working to bring the flavor, quality, and tradition of our products to more corners of the world," the executive adds.
Cured ham and 'convenience' formats: the keys to international success
El cured ham It stands as the flagship product in the company's export portfolio, representing nearly 60% of the volume shipped to foreign markets. Alongside this product, cured pork loin maintains a prominent position, while other categories such as chorizo and salchichón continue to gradually gain market share.
A key factor in this growth is adaptation to new global consumer trends. The segment of sliced products It already accounts for approximately 35% of the company's sales volume. This format responds to a growing international demand for more practical and convenient solutions, adapted to the new habits of consumers in developed markets.
| Key Indicator | Figure |
|---|---|
| Billing (2025) | 72 millones de euros |
| Growth vs. 2024 | + 7 % |
| Export Weight | ~40% of turnover |
| Number of Exporting Countries | More than |
| Investment in modernization (last decade) | ~10 million euros |
Investment and certifications as a guarantee of competitiveness
The company's international success would not be possible without a firm commitment to the quality, innovation and food safetyIn the last decade, Miguel España e Hijos It has invested nearly €10 million in modernizing its facilities, incorporating advanced technology, and optimizing its production processes. These investments have been crucial in strengthening its competitiveness and meeting the demanding standards of foreign markets.
This commitment is further supported by obtaining the most prestigious international certifications in the sector, such as IFS y BRCFurthermore, membership in Consorcio del Jamón Serrano and Consorcio del Chorizo It acts as a guarantee of quality and authenticity that opens doors in the most rigorous markets.
Key points and frequently asked questions about the internationalization of Miguel España e Hijos
What lessons can other Spanish SMEs learn from the case of Miguel España e Hijos?
The case of Miguel España e Hijos It demonstrates the importance of a sustained internationalization strategy, based on specialization in high-value products (cured ham), adaptation to local demand (sliced formats) and constant investment in quality and certifications (IFS, BRC) to overcome barriers to entry.
Which markets are key to the company's export strategy?
Although the company has a presence in more than 70 countries, its strategic markets are concentrated in Europa, Asia y Oceanía. Destinations such as Alemania, Hong Kong, Países Bajos y Japón They are a priority due to their high quality standards and their capacity to consume premium products.
Why is the sliced format so important for exporting meat products?
The sliced format is fundamental because it directly responds to global consumption trends, geared towards convenience and practicality. For the exporter, it allows them to offer a ready-to-eat product with a longer shelf life and packaging that facilitates logistics and distribution in the retail channel of international markets.

