Jesús Fernández Carrasco based his presentation on outlining the company's information needs in its daily operations, differentiating between external, internal, sporadic, and recurring information, before going on to discuss the growing role of digital technology in the financial world. From there, he listed the purposes for which companies use the Internet, with information retrieval, banking transactions, and communication with clients and suppliers being the three main ones.
Fernández Carrasco also highlighted some of the foreign trade advisory services offered by Caja Madrid, such as an online flow of relevant international news, foreign trade products, advice, training and information on foreign investments, online courses, company reports, as well as other advantages offered by the Caja Madrid Business Internet Office.
In addition, the Director of Corporate Marketing at Caja Madrid outlined some of the trends in the next generation of digital banking, such as financial advice with digital support, digital integration through ERP (Enterprise Resource Planning) systems, technological "democratization," and outsourcing.
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