Opportunities and challenges in the American market

 

In this workshop organized from Valencia Chamber with Bussines Usa Solutions, and will offer information on the steps to take and how to successfully implement a business in the american marketThe session will address both strategic aspects and practical issues.

PROGRAM

10:00 pm.

Start of the day

Ms. Luz Martínez, International Area Director, Valencia Chamber

10:05 pm.

Introduction: Barriers, opportunities, weaknesses and strengths of the Spanish company in the USA

• Legal aspects​
• Strategic aspects
• Economic aspects
• Cultural aspects

10:35 pm.

Myth and reality of Miami: The gateway to LATAM, the United States and the Caribbean

11:00 pm.

Strategic decisions in the internationalization process:

• Market analysis​
• Alliances​
• Human Resources​
• Investment

11:20 pm.

Stories from the other side: Analysis of real cases

11:30 pm.

Round table. Colloquium

12:00 pm.

Closing

Speakers:​​

• Mr. Alvaro Camps Gutierrez,
• Business USA Solution Director
• Mr. Alex Guillamont Moreno,​
• Senior Internationalization Consultant

 

Monday, September 30, 2024 from 10:00 a.m. to 12:00 p.m.

 

Registration: