The mission, which took place from October 8 to 11, 2024, allowed companies to learn first-hand about the trends and demand for organic products on the Swedish market.
During the visit, the Castilian-La Mancha companies participated in the fair NORDIC ORGANIC SHOW 2024, where they held meetings with local importers interested in organic products. In addition, they received a detailed presentation from a Spanish agent on the characteristics and opportunities of the Swedish market for products from the region.
The agenda also included a visit to key points of sale in Sweden to analyse competition, formats, prices and positioning of organic products. As a result, several meetings were held with importers to advance possible trade agreements.
Demand for Spanish products in Sweden has experienced significant growth in recent years, driven by interest in Mediterranean cuisine and the quality of organic products. This trade mission reinforces Sweden's commitment to Castilla la Mancha with support for the organic sector, considered strategic for the region.
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