Distributor Brand
The PRIVEL 2026 trade fair, organized by IFEMA MADRID and Alimarket in collaboration with ICEX, will bring together more than 50 leading distribution groups from 30 countries in Madrid on November 4th and 5th. The aim is to boost exports of Spanish private label brands.
The private label trade fair, PRIVEL 2026, organized by IFEMA MADRID In collaboration with AlimarketIt is preparing for its second edition on November 4th and 5th. The event will consolidate Madrid as a key meeting point for international business, thanks to an ambitious International Buyers Program developed in conjunction with ICEX España Exportación e Inversiones.
A strategic program for exporting the private label brand
The aim of this initiative is to facilitate the opening of new commercial channels and strengthen business avenues in strategic markets for exhibiting companies. To date, the program has confirmed the attendance of purchasing decision-makers from more than 30 countries and more than 50 leading companies in the distribution sector, supermarkets, specialized chains and importers, which guarantees a high-value offer to generate real business opportunities.
The participation of these international groups will allow Spanish manufacturers to access a highly qualified meeting agenda with purchasing managers from key consumer markets. This model aims to maximize the commercial return on trade fair participation and facilitate the entry of products and brands, such as those present in the agri-food and biscuit sectors, including Galletas Florbú, Elgorriaga, Asia Mama y EligoVita, in new international destinations.
Latin America and Europe, key markets in the call for proposals
Latinoamérica It is shaping up to be one of the regions with the largest representation, with buyers from 14 markets attending. Confirmed attendees include retail giants such as Olímpica y Cencosud en Colombia; Chedraui y H-E-B en México; Grupo Ramos en República Dominicana; Grupo Muffato en Brasil; Corporación Favorita en Ecuador, and Cencosud y La Anónima en Argentina.
The European market will also have a prominent presence with operators such as Carrefour Francia, Amazon Europe, MC Sonae de Portugal, DIT – Distribuzione Italiana y ARD Discount – Ergon de Italia, and Marks & Spencer of the Reino UnidoThe global dimension of the event is reinforced by the participation of buyers from Estados Unidosas the PriceSmartand the Asian corporation Lotte, with activity in Corea del Sur, Vietnam e IndonesiaFurthermore, Spanish distribution will be represented by key players such as Euromadi, Grupo IFA, Eroski, Lidl, Aldi, Alcampo, Carrefour y DIA.
| Region/Country | Confirmed Participating Companies |
|---|---|
| Latinoamérica | Olímpica, Ísimo, Cencosud, Alkosto, Chedraui, H-E-B, Grupo Ramos, Grupo Muffato, Retail SA, Corporación Favorita, Auto Mercado, SMU, La Anónima, Supermercados Peruanos, Super 99, Tienda Inglesa. |
| Europa | Carrefour Francia, Amazon Europe, MC Sonae (Portugal), Sole365 (Italia), DIT – Distribuzione Italiana (Italia), Aurelia Trade (Alemania), Marks & Spencer (Reino Unido), Brindisa (Reino Unido). |
| España | Euromadi, Grupo IFA, Eroski, Lidl, Aldi, Alcampo, Carrefour, DIA, Unide. |
| Norteamérica y Asia | PriceSmart (EE.UU.), JCS Tradecom (EE.UU.), Lotte (Corea del Sur, Vietnam, Indonesia). |
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