ProColombia: Who's Who in the top management team driving Colombian internationalization in 2026

Organizational Structure Analysis

Empresa Exterior analyzes the structure of ProColombia, the key agency for investment and exports in the Latin American country. Under the presidency of Carmen Cecilia Caballero, the organization is structured into specialized vice presidencies to facilitate the foreign business of Spanish companies that operate or wish to operate in Colombia.

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ProColombia, the government entity responsible for promoting international tourism, foreign direct investment and non-traditional exports of ColombiaIt presents a highly specialized management structure to address the challenges of global trade in 2026. This organizational chart, led by the president Carmen Cecilia CaballeroThis is fundamental for Spanish companies seeking to identify key stakeholders in their internationalization processes towards the Colombian market.

The management team and governance

The highest authority of ProColombia falls on his Advisory BoardA governing body that defines strategic guidelines and oversees management. This board is composed of the Minister of Trade, Industry and Tourism, and a representative of the Foreign Trade Bank of Colombia (Bancoldex), two appointed by the Presidency of the Republic and two representatives from the private sector, guaranteeing a comprehensive public-private vision.

The president is in charge of implementing these strategies. Carmen Cecilia Caballerowho coordinates a team of vice presidents focused on the organization's pillars. The structure is based on a General SecretaryDirected by Myriam Beatriz de la Espriella de Escruceria, which ensures the proper administrative and legal functioning of the entity.

The engine of Colombian exports

La Vice Presidency of Exports, under the leadership of Nicolas Mejía MejíaThis is the nerve center for companies seeking Colombian products and services. This vice presidency is divided into sector-specific management units to offer specialized support. For the [sector of] Agri-foodThe person responsible is Andrés Castellanos. In the field of Metalworking and Other Industries, management is in charge of Álvaro Andrés Serrano GarcíaThe dynamic sector of Fashion system is managed by Catalina Hernández, while the Industries 4.0 are driven by Verónica Echeverri VillaFinally, the area of Chemistry and Life Sciences is under the direction of Aura Pimiento.

Attracting foreign investment: a strategic focus

Attracting foreign capital is a priority for Colombiaand this mission falls to the Vice Presidency of Investment, leadered by Maria Paula ArenasThe team is organized by source markets to maximize efficiency. Investment management for Europe is in the hands of Gonzalo Andrés Vargas Álvarezbeing the primary contact for Spanish investors. Relations with North America are managed by Carlos Adolfo Llorente Escruceria, with Asia by Manuel Salgado and with Latin America by Max Cristhian Vergara Poeti.

Tourism as a growth driver

The promotion of Colombia as a top-tier tourist destination, it is the responsibility of Vice Presidency of TourismDirected by Luis Alejandro Dávila ChavezThis axis is divided into specialized areas such as the Holiday Tourism, By María José Silva Arango, as well as the Meeting Tourism (MICE), managed by María Eugenia OrianiInnovation in the sector is driven by the Innovation and Synergies Management team, led by Wilson Darío Rodríguez Pérez.

Strategic and operational support

The structure of ProColombia It is complemented by cross-cutting areas that guarantee market intelligence and proper planning. Vice Presidency of Planning, headed by Nubia Graciela Cepeda RojasIt provides the data and analysis necessary for decision-making. For its part, the International Affairs and Government Management, Under the direction of Luis José González Hollman[Name of department/unit] is responsible for strategic alliances and cooperation. Finally, technological support is the responsibility of [Name of department/unit]. Information Technology Management, leadered by Milton Moreno Zamudio.

Main Vice Presidencies and their Heads at ProColombia (2026)

Strategic Area	Direct Supervisor	Focus of Activity
President's office	Carmen Cecilia Caballero	General management and strategic execution
Vice Presidency of Exports	Nicolas Mejía Mejía	Promotion of non-traditional exports
Vice Presidency of Investment	Maria Paula Arenas	Attracting Foreign Direct Investment (FDI)
Vice Presidency of Tourism	Luis Alejandro Dávila Chavez	Promotion of Colombia as an international tourist destination
Vice Presidency of Planning	Nubia Graciela Cepeda Rojas	Market analysis and business intelligence

Key points and frequently asked questions about the structure of ProColombia

Who should I contact if my Spanish company wants to export to Colombia or buy Colombian products?
The first point of contact is the Vice Presidency of Exports. Depending on your sector, you will need to contact the specific manager: Andrés Castellanos for agri-food, Álvaro Andrés Serrano García for metalworking, Catalina Hernández for fashion, Verónica Echeverri Villa for Industry 4.0 or Aura Pimiento for chemists and life scientists.

What is the role of ProColombia for a Spanish company considering investing in the country?
ProColombia It acts as a facilitator and advisor for foreign investment. The Vice Presidency for Investment, led by Maria Paula ArenasHe is their main ally. Specifically, the manager for Europe, Gonzalo Andrés Vargas Álvarez, is the designated contact person to assist Spanish companies in their establishment process, offering market information and connecting them with business opportunities.

How does this specialized structure benefit foreign managers?
The sectoral and geographical structure of ProColombia It allows managers and foreign trade officers to access a contact person with in-depth knowledge of their industry or home market. This streamlines processes, reduces uncertainty, and provides personalized technical support, optimizing business opportunities between España y Colombia.