Proexca promotes the position of the Canary Islands as a strategic audiovisual hub in Europe at Content London

 

Proexca has landed on the market Content London, one of the most important forums in the television industry in Europe, joining the Spanish delegation led by the ICEX - Spanish Institute for Foreign Trade under the umbrella of Audiovisual From SpainThe mission's primary objective is to consolidate Canary Islands as a benchmark hub for international audiovisual production, highlighting its tax incentives and logistical capacity.

 

Internationalization strategy in the United Kingdom

 

Participation in this event is part of a defined strategy for the internationalization of the Canary Islands audiovisual sector. Coral Vázquez, delegate of Proexca In the United Kingdom, she has led the institutional representation in order to strengthen the visibility of the islands before a qualified audience composed of executives, producers, platforms and broadcasters.

 

During the meeting, participants worked to present the current state of the archipelago's audiovisual ecosystem, which enjoys growing global recognition. The value proposition of Canary Islands It has focused on three fundamental pillars to attract filming and investment:

 

• The powerful tax benefits specific to the Economic and Fiscal Regime (REF).
• The diversity and versatility of its Locations.
• The quality of production support services available in the islands.

 

 

Global trends: AI, advertising, and the future of drama

 

Content London It serves not only as a business meeting point, but also as a barometer of the trends that will shape the industry in the coming years. The Canary Islands delegation participated in discussions about the transformation of the television business model.

 

The following are the key themes addressed during the market that directly affect the planning of future productions:

 

 

Theme	Key points of the debate and trends
Future of Drama (Post-Peak TV)	Analysis of the period following the rise of "Peak TV" (historical peak in series production) and the evolution of fiction formats.
Artificial Intelligence (AI)	Integration of the Generative AI in the creative and productive ecosystem, defining how and where this technology should be applied.
FAST Channels	Impact of free-to-air television channels with advertising support and their role in reshaping the content distribution landscape.

 

 

To Canary IslandsUnderstanding these dynamics is crucial to adapting your service offering and remaining a competitive destination compared to other European territories.

 

Key points and frequently asked questions about the presence of the Canary Islands at Content London

 

Under which brands did the Canary Islands participate in this event?
The Canary Islands delegation has come accompanied by Proexca, joining the national delegation organized by the ICEX - Spanish Institute for Foreign Trade under the unified brand Audiovisual From Spain.

 

What is the main objective of delegate Coral Vázquez?
The goal is to position Canary Islands as a European production hub, highlighting its tax advantages and attracting international investors and platforms to the archipelago.

 

What technological topics have been discussed in the market?
Special emphasis has been placed on the use of the Generative Artificial Intelligence in content production and the rise of channels FAST (free television with advertising).