Proexport leads the supply of Spanish fruits and vegetables at Fruit Logistica 2026

 

Proexport goes to Fruit Logistica 2026 en Berlín From February 4th to 6th to position 26 associated producers as global strategic partners, guaranteeing high quality supply and maximum reliability in the upcoming spring and summer fruit and vegetable campaigns.

 

Spanish leadership in the global fruit and vegetable market

 

La Asociación de Productores-Exportadores de Frutas y Hortalizas de la Región de Murcia (Proexport) reinforces its presence on the international stage during the 33rd edition of the fair Fruit Logistica. Under the slogan “Spanish Growers you can Trust”The entity seeks to project an image of security and operational excellence to buyers from more than 150 nations.

 

The president of the organization, Mariano ZapataHe highlighted the importance of this B2B event: "Our stand aims to be a point of reference for clients worldwide seeking reliable suppliers capable of guaranteeing continuity of supply, quality, and service during key campaigns throughout the year." ZapataThe fair is the ideal space where associated producers assume a leading role in connecting markets and innovations.

 

Business delegation and deployment in Berlin

 

Involvement Proexport It is structured through 26 companies that present a diversified offering. In the grouped space of the Región de Murcia (Hall 18, Stand C40), 20 companies are exhibiting, while another 6 operate with individual stands in various halls of Messe Berlin.

 

Participation Category	Associated Companies
Region of Murcia Stand (Hall 18)	Agrícola Santa Eulalia, Agrodolores El Mirador, Agromontes Fresh Group, Fruveg Sdad Coop, G’s España, Hortiberia, Kettle Produce España, Mercagrisa, Procomel, Agridemur Marketing, Agrupapulpí, Bonnysa, Deilor, Cricket, Prove, Hortofortini, Natveg, Primaflor, Soltir y Verdimed.
Individual Pavilions	Grupo Hortofrutícola Paloma, Difrusa Export, Fruca Marketing (Hall 11.2), Agrar Systems (Hall 20), OP Looije (Hall 1.2) and OP Agromark (Hall 10.2).

 

Supply guarantee for the spring and summer campaign

 

The strategy of Proexport This edition focuses on long-term supply reliability. Fernando P. GómezThe managing director of the association emphasizes that the organization allows for showcasing a horticultural offering "Complete, solid and very well organized", adapted to the requirements of international trade contemporary.

 

Key products being promoted include:

 

• California and Lamuyo peppers: Campaign launch in the Región de Murcia from March.
• Melon and Watermelon: Available from June with a focus on flavor excellence.
• Mixed productions: Crops grown both outdoors and in greenhouses to ensure continuity.

 

With a total of 2.600 exhibitors from 90 countries expected at the event, the Spanish delegation seeks to reaffirm that concentrating the supply in one space makes it easier for international buyers to find strategic partners for the entire season.

 

Key points and frequently asked questions about Proexport at Fruit Logistica

What is Proexport's main objective at this fair?

To consolidate Murcian producers as suppliers of maximum trust (Trusted Growers) for the international market, guaranteeing quality and continuity of supply for the spring and summer campaigns.

What volume of business participation does the association represent?

A total of 26 member companies are participating in the event; 20 of them are located within the institutional stand of the Región de Murcia and 6 individually in different pavilions.

Which products will lead the offering in the coming months?

The offer will focus on peppers (California and Lamuyo varieties) from March onwards, followed by high-quality melons and watermelons from June onwards.

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