Registration is now open for the 17th edition of Fruit Attraction

La edition number 17 de Fruit Attraction, one of the most important events in the fruit and vegetable sector worldwide, has opened its registration period for exhibitors. Organized by IFEMA Madrid y FEPEX, the fair will be held from September 30 to October 2, Under the motto “Discover the essence of the sector”This year, the fair is strategically expanding with the addition of pavilions 12 and 14 at IFEMA MADRID, thus improving the organisation and flow of visitors.

With a surface area of over 70.000 m² spread across ten pavilions, Fruit Attraction will present innovative products and market trends through more than 2.100 participating companies. Specialized areas will include Fresh Produce, Auxiliary Industry, Fresh Food Logistics and Innova&TechTomatoes will be the star product this year.

The event will once again feature a powerful International Buyers Program supported by ICEX - Spanish Institute for Foreign Trade and its foreign commercial offices. In addition, the initiative is being added “Invited importing countries”, highlighting Mexico y Malaysia as protagonists. This action seeks to strengthen international trade relations through round tables and B2B sessions.

Madrid will once again become the world capital of fruit and vegetables during these intense days that will welcome more than 1.000 buyers, retail purchasing managers and global wholesale importers. The fair will open its doors from 9:30 a.m. to 19:00 p.m., concluding on the last day at 16:00 p.m.

This edition promises to be an enriching experience for all attendees thanks to its new geographical distribution that will facilitate the efficient location of producers and suppliers according to each participating region or country.