La Denominación de Origen Ribera del Duero will participate in Wine Paris y ProWein 2026 During the first quarter of the year, the institution will focus on consolidating its position in international markets. It will present more than 170 wines from 80 wineries to global distributors.
Internationalization strategy in European markets
In a context of high global competitiveness, the Regulatory Council of the Ribera del Duero Designation of Origin has designed a roadmap focused on a physical presence in the two major epicenters of European wine trade: France y Germany, The main objective is to promote the international commercial management of its wineries and facilitate direct contact with key figures such as prescribers, importers y distributors worldwide.
Explains Enrique Pascual, Chairman of the Consejo Regulador de la D.O. Ribera del DueroThese events are fundamental for the sector: "Both events are unmissable for professionals in the wine sector worldwide, making them perfect showcases to promote internationally the quality and diversity offered by the wines of the wineries of La Ribera del Duero«.
Institutional presence at Wine Paris 2026
From February 9 to 11, 2026, the French capital will host Wine ParisAn event that in its last edition attracted 52.000 professional visitors from 154 countries. Ribera del Duero will have a customized stand located in the Hall 6, Stand No. 6H153.
This space will house the concept Wine BoulevardA self-tasting wine tunnel allows international buyers to independently and rigorously sample the region's excellence. The tasting will be technically supported by the sommelier. Diego González, who will contribute their experience in dissemination and sensory analysis to enhance the quality of the professional experience.
ProWein Düsseldorf: Global showcase
The outdoor activities will continue from March 15 to 17 in Düsseldorf with ProWein 2026This trade fair, considered the world's largest specialized event in the sector, brought together 4.200 exhibitors from 65 countries at its last edition. The Spanish delegation will be located in the Hall 6, Stand No. 6F103.
The deployment structure in Germany, will replicate the successful model of Paris, offering attendees a selection of more than 170 references that reflect the diversity of territories and the different production styles that characterize the designation today.
| Event | Date | Location | Wineries Represented | Wines in Tasting |
|---|---|---|---|---|
| Wine Paris 2026 | February 9-11 | Paris, Pabellón 6 (6H153) | 80+ | 170+ |
| ProWein 2026 | March 15-17 | Dusseldorf, Hall 6 (6F103) | 80+ | 170+ |
Key points and frequently asked questions about international participation
What is the Wine Boulevard concept presented by the DO?
It's a format of free tasting wine tunnel Designed specifically for a professional audience, where they can taste more than 170 selected wines independently, with technical advice from expert sommeliers such as Diego González.
What is the importance of these trade fairs for Spanish wineries?
Both events represent strategic platforms for commercial exchange. Wine Paris It stands out for its exponential growth since 2019, while ProWein It remains the largest global showcase with visitors from 128 countries.
How many wineries are participating in this outdoor campaign?
The institutional representation of Consejo Regulador integrates more than 80 wineries of the designation, guaranteeing a diverse sample of styles, preparations and territories in both European markets.
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