RIU Hotels & Resorts strengthens its strategic alliance in Mexico with the 4th edition of the RIU Mexico Awards

 

The chain RIU Hotels & Resorts has celebrated the 4th edition of the RIU México Awards en Bahía de Banderas, NayaritThe event aims to strengthen its commercial alliances with 25 key tour operators. It recognizes excellence in distribution and production in a market that already boasts 23 hotels nationwide.

 

RIU's consolidation in the Mexican market: Infrastructure and expansion

 

The hotel firm's commitment to tourism development in Mexico This translates into a robust infrastructure that reaches the 14.000 rooms distributed throughout the country. This operational capacity positions the nation as a fundamental pillar in the company's global strategy, which includes more than 100 establishments internationally.

 

During the day, attendees carried out a technical inspection of the renovated properties in the region of NayaritAccording to company sources, the current strategy focuses on the architectural avant-garde and the comprehensive renovation of its assets, highlighting that three of its hotels in the area have undergone extensive modernization processes in recent years to adapt to the demands of the segment B2B and the end customer.

 

 

Operational Indicator	Figure / Detail
Number of hotels in Mexico	23 establishments
Total capacity	More than 14.000 rooms
Participating tour operators	25 leading companies
Event location	Bahía de Banderas, Nayarit

 

Strategic alliances and perspectives for the year 2026

 

Senén Fornos, maximum responsible for Distribution and Sales de RIU Hotels & Resorts all with México, Latinoamérica y EspañaHe emphasized the strategic importance of the local workforce and management: The Mexican market surprises us a little more each year. We are a Spanish company, but with Mexican soulMost of our employees and management team are Mexican..

 

For its part, Juventino Ramos, director of Recruitment and Sales for Mexico of the chain, highlighted the sector's resilience after the operational challenges of 2025. Ramos described the ownership of Nayarit and flagship for the year 2026, projecting positive results based on the commercial synergy with the distributors.

 

• Recognition of business partners with the highest production volume.
• Presentation of the renewed offer and architectural evolution in the Mexican Pacific.
• Strengthening the model of continuous collaboration with the tour operator channel.

 

Key points and frequently asked questions about the RIU Mexico Awards

What is the main objective of the RIU Mexico Awards?
Recognizing the excellence and production volume of the main Mexican tour operators that collaborate with the chain, strengthening strategic alliances for the marketing of their hotels.

How important is Mexico to RIU's global operations?
It is one of the most important markets for the company, home to 23 of its more than 100 hotels worldwide and with a mostly local workforce.

What new things does RIU have in the Nayarit region?
The chain has carried out comprehensive renovations in its three hotels in the area, opting for a total renewal of the facilities that will serve as a benchmark for the expected growth in 2026.