SERNAUTO positions Spain as a key hub for the mobility of the future with a global campaign to attract industrial investment

 

The official launch of this campaign took place at Deloitte's headquarters in Madrid, an event that brought together important representatives from embassies, public administrations and government entities from strategic countries for the automotive industry.

 

Jose PortillaThe Director General of SERNAUTO was in charge of welcoming everyone to the meeting. During his speech, he emphasized the leadership of the Spanish business fabric to face the transition towards a more sustainable, digital and competitive mobility.

 

“In a context where global supply chains are being reconfigured, Spain has unique structural advantages that make us an industrially competitive country and consolidate us as a destination reliable, efficient and sustainable "for new industrial investments," Portilla said.

 

The central focus of the campaign is a report, produced in collaboration with Deloitte, which identifies and details the five main factors of competitiveness that distinguish Spain as an ideal destination for automotive investment:

 

1. Qualified and competitive talent: Spain has a dual training model that integrates theory and practice, offering specialized and highly qualified talent thanks to close collaboration between companies and training centers.

2. Commitment to innovation and technological development: The sector triples the industrial average in investment in R+D+iHe leads cutting-edge projects in electrification, autonomous driving and digitalization of processes, demonstrating a remarkable resilience and the ability to anticipate market trends.

3. Robust, agile, technological and sustainable industrial ecosystem: With a thousand specialized suppliers and 17 vehicle production plants, Spain is the second largest manufacturer in the EU and ninth worldwide. This diversity of OEMs (Original Equipment Manufacturers) and the versatility of the suppliers ensure a flexible and technologically advanced network.

4. Institutional and national commitment to industry: The Spanish regulatory and institutional environment is aligned with the transformation of the sector, which fosters the confidence. both for investors and for other actors in the ecosystem.

5. Geostrategic position and global competitiveness: Su prime location and a modern infrastructure network (46 commercial ports, rail and road network) make Spain a leading hub for production and distribution in Europe, with direct connections to Africa and Latin America.

 

 

For its part, Vicente SeguraDeloitte's partner in charge of Automotive highlighted the Spain's position Given the current landscape of transformation: “The automotive industry is undergoing a process of deep transformationIn a scenario marked by economic and geopolitical uncertainty in Europe, Spain, however, is positioning itself as a resilient and competitive actor"Prepared to lead this new global mobility," Segura stated.

 

To maximize the visibility of the campaign and the report in the strategic markets, a has been designed Communication and Institutional Relations Plan This plan includes specific actions aimed at public administrations, international organizations, media outlets, vehicle manufacturers, and new mobility providers at both national and international levels. As part of its outreach efforts, SERNAUTO has also produced a sector video In collaboration with ICEX Spain Export and Investments to strengthen investment arguments.

 

With this initiative, SERNAUTO reaffirms its commitment to promote the competitiveness from the Spanish components sector, attract new investments and project its industrial strength in a constantly evolving global environment.

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