South Africa and Kenya, gateways to Africa: experts analyze the key factors in a new webinar

Photograph taken from Cambra of Tarragona.

Opportunities in Africa

On June 18, executives from Acció, the Tarragona Chamber of Commerce, and the company Pentrilo will analyze the potential of South Africa and Kenya as strategic hubs for business expansion in Southern and East Africa. The session will address market opportunities and challenges.

---

Expert analysis for entering the Southern and East African markets

On June 18th at 9:30 a.m., a panel of experts will analyze the potential of South Africa and Kenya as strategic gateways for Spanish companies to the African continent. The online session, organized with the support of key entities such as Acció and Cambra de TarragonaIt will focus on business opportunities and the specific characteristics of Southern and East Africa, two of the regions with the greatest economic dynamism.

The webinar will offer a comprehensive perspective, combining institutional analysis with on-the-ground experience. On the one hand, Roberto Barros, Director of International Trade of the Cambra de TarragonaIt will contribute the perspective of support for internationalization from the chambers of commerce. Furthermore, it will delve deeper into the realities of each market with the participation of Saul Pretel, director of the office of Acció en Johannesburgo, and Robert Bach, director of the office of Acció en NairobiTheir contributions are key for managers seeking to understand local particularities, the regulatory environment, and business dynamics in both countries.

In addition, the meeting will offer a valuable practical case study presented by Gaspar AmorósExport Area Manager of PentriloHer testimony will allow attendees to learn firsthand about the challenges and successes of a Spanish company in its expansion process in the region, offering a practical and fundamental perspective for strategic decision-making.

Details of the webinar on the South African and Kenyan markets.

Concept	Detail
Event	Webinar: South Africa and Kenya as gateways to Southern and East Africa
Date and Time	June 18, 9:30 a.m.
Consumer Relations Platform	Zoom (A link will be sent after registration.)
Speakers	Roberto Barros (Cambra de Tarragona), Saul Pretel (Acció Johannesburgo), Robert Bach (Acció Nairobi), Gaspar Amorós (Pentrilo)

A public-private partnership for internationalization in Africa

The organization of this training session stands out for the robust institutional and business support it has received. The initiative has the backing of firms specializing in international business such as Arola y CaixaBankas well as key logistics infrastructure such as Port de TarragonaThis support is further bolstered by leading media outlets across the continent, such as The Africa Report y Jeune Afrique, Together with Consell de Cambres de Catalunya and Unió Europeahighlighting the strategic relevance of these markets for the business sector.

Key points and frequently asked questions about the expansion into South Africa and Kenya

Why are South Africa and Kenya considered strategic gateways for Spanish companies?

South Africa is the most industrialized and diversified economy on the continent, serving as a financial and logistical hub for the entire Southern African Development Community (SADC) region. Kenya, meanwhile, is the leading economic and commercial center of East Africa (EAC), with a growing technology sector and an expanding middle class. Both countries offer relatively developed infrastructure and stable legal frameworks that facilitate establishment and subsequent expansion into neighboring markets.

What specific types of business opportunities can be found in these markets?

En South AfricaOpportunities exist in sectors such as renewable energy, automotive, the agri-food industry, and value-added services. KenyaThe infrastructure, technology (FinTech and AgriTech), healthcare, consumer goods, and tourism sectors stand out. Both markets show a growing demand for European technology and know-how to modernize their industries.

What should Spanish exporters take into account before entering these markets?

It is essential to conduct a thorough market analysis and adapt the product or service to local conditions. Competition is high, both locally and internationally. It is recommended to establish alliances with reliable local partners, understand customs and logistics regulations, and develop a competitive pricing strategy that takes into account import and distribution costs.

Registration: