El Ministry of Agriculture, Fisheries and Food of Spain continues its international strategy to promote Spanish foods under the brand Food from Spain. During September, various activities will be carried out in key markets of Asia, America, Europe and the Middle East with the support of ICEX - Spanish Institute for Foreign Trade Spain Export and Investment, the Spanish Federation of Food and Beverage Industries (fairy tale) and the Spanish Federation of Associations of Producers and Exporters of Fruits and Vegetables (FEPEX).
One of the highlights has been the fair Americas Food & Beverage Show in Miami, which concluded today and brought together 20 Spanish companies grouped by the Chamber of CommerceThis event has provided an opportunity for companies to introduce their products to the US market.
At the end of the month, on September 23, Pekin will be the scene of a Open Day Aimed at importers, distributors and professionals in the sector HORECA, where high-quality Spanish food and gourmet specialties will be promoted. Prior to this event, the Spain Food Nation Summit, which will focus its presentations on the positioning of products such as wine and Iberian ham in the Chinese market.
On September 25, the city of Shenzhen will host the Spanish Pantry Festival, an opportunity for Spanish companies to expand their presence in China. In addition, the event will be organized Spain button to support companies that do not yet have distribution in the country and seminars to promote Spanish olive oil among professionals in the sector.
Simultaneously, in the second half of September, the United Kingdom and Switzerland will host the events Eat Spain, Drink Spain, which will be aimed at the end consumer and will offer promotions and tastings of regional Spanish products in selected establishments.
On the other hand, from September 24 to 26, Dubai will be the stage for the fair ISM Middle East, an international showcase for the sweets and snacks sector in the Middle East and North Africa. The Ministry will participate alongside companies such as Key Enterprises, Vidal Sweets and Lacasa Chocolates, among others.
In addition, the Ministry participated in the fair Asia Fruit Logistica 2024, held in Hong Kong from 4 to 6 September, with the aim of promoting Spanish fruits, vegetables, flowers and live plants in Asian markets, strengthening the international presence of these products.
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