Spanish SMEs accelerate their international expansion and job creation through the Temu marketplace

cross-border e-commerce

More than half of the domestic sellers operating on the platform have managed to expand their facilities or staff, driven by rapid customer acquisition. 25% of these companies have already expanded internationally to position their products in new European markets, overcoming traditional e-commerce barriers and accelerating their exports.

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The internationalization of Spanish companies and their adaptation to new digital distribution channels is finding a solid engine of growth in major marketplaces . According to data from Temu's 2026 Small Business Study , the integration of local businesses into this platform is having a direct impact on both revenue and operational structure. In fact, 52% of Spanish sellers surveyed confirmed having expanded their businesses after joining the platform, whether by increasing their workforce, expanding their product catalog, or increasing the size of their warehouses.

The speed of return on investment and sales growth stands out as a key factor in this expansion. Approximately 50% of Spanish SMEs registered their first order within one to three days of launching, a figure that rises to 80% when considering the first week of operations. This local data is part of a broader continental survey—conducted with over 150 sellers in Spain, Germany, France, Italy, Poland, and the United Kingdom—where 50% of the European sample reported an increase in their logistics or staffing capacity, while one in three claimed to have reached new international markets.

The platform itself highlights the importance of this phenomenon of economic capillarity: "The survey results demonstrate the enormous growth potential of small and medium-sized enterprises and entrepreneurs in Europe, provided they have simpler and more affordable ways to reach new customers," says a Temu spokesperson . "We look forward to continuing to help sellers create jobs in their communities and grow both domestically and internationally."

Personalized attention to overcome the challenges of e-commerce. The leap from traditional businesses to the digital environment requires overcoming three historical barriers: the technical complexity of the systems, customer acquisition costs, and the real connection with demand. In the face of this paradigm, organic traffic and the visibility provided by the Temu ecosystem are the most valued resources for companies with limited budgets. Furthermore, more than 54% of Spanish business owners highlight the support and personalized attention from the company's team as a differentiating factor for optimizing their product listings and adjusting their online strategy in real time.

The Spanish manufacturing sector already offers tangible examples of this scalability. In Albacete, Recamania , a family-run appliance parts company with over 40 years of experience, initially faced difficulties in establishing a strong digital sales channel. After joining the ecosystem in March 2025, it quickly surpassed the 4.000 monthly order mark. Natalia Collado Castillo, a company executive, describes the transformation this brought: "Without a doubt, Temu has had a very positive impact on the business. It has resulted in significant growth for Recamania ." This volume necessitated a rapid expansion of its warehouse and administrative teams.

Similarly, SMEs managed by self-employed individuals are achieving record revenue and distribution figures. In Alicante, El Rey del Fruto Seco has already accumulated more than 13.000 transactions across its wide range of Spanish products and spices, positioning itself as its most dynamic sales channel. Meanwhile, the Barcelona-based regional food company Jamones y Más has surpassed 37.000 sales in its first foray into a marketplace . Its manager, Cristina Sierra, highlights the technical support received: "It's like having a dedicated marketing team to help you grow."

New Horizons for Exports and Foreign Trade: Beyond consolidating market share in the domestic market, access to new international markets is becoming the major commercial advantage of digitalization. The Temu network , operational in Europe since April 2023 and directly integrated by local European sellers since 2024, facilitates access to more than 90 markets and is open to local companies in over 35 of them.

Currently, 25% of the Spanish merchants surveyed already export their goods to other countries through the platform. This penetration rate in the foreign market could rise to nearly 60% in the short term if we include those businesses that are already in the technical process of opening their international sales or have it in their business plan to do so soon.

The case of Frikishop , a company based in Logroño, La Rioja, clearly illustrates this acceleration of Spanish exports . Dedicated to the sale of collectible figures, this family business has sold over 18.000 units throughout Europe, successfully penetrating high-income markets such as Germany, France, Italy, the United Kingdom, and Belgium without the need for local advertising campaigns. "Temu has become our fastest-growing sales channel. We never expected to start selling so quickly and in such large quantities in other countries," acknowledges its founder, David Vidal Criado. With sustained year-on-year growth of 30% over the last two years, the company is already preparing to hire new logistics staff for the Christmas season.

Key data from the 'Temu Small Business Study 2026'.

Growth Indicator	Results in Spain	Results in Europe (average)
First order received in 1-3 days	Up to 50%	Not specified
Business expansion (staff, warehouse, etc.)	52 %	50 %
Access to new international markets	25 %	34 %

Frequently Asked Questions (FAQ)

What are the main benefits that Temu offers to Spanish SMEs according to the study?

According to the survey, the key benefits are rapid customer acquisition, the possibility of expanding operations (warehouses, staff) and, fundamentally, simplified access to new international markets to start or consolidate export activity.

How quickly can a Spanish SME achieve its first sales on the platform?

The data is very positive: 80% of the Spanish sellers surveyed received their first order within a week, and approximately 50% achieved it within one to three days of joining.

What specific type of support does Temu provide to local vendors?

Over 54% of Spanish respondents rated Temu's personalized support positively. This support includes guidance throughout the onboarding process, real-time information, and advice on refining their online strategy and responding to market demand.