Spanish SMEs will be able to sell to Chinese consumers via Wechat thanks to the Klik & Pay payment platform

A global agreement is signed

SMEs will be able to sell both to Chinese tourists visiting Spain and online to consumers living in China.

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Klik & Pay, the international secure payments platform which brings together the vast majority of payment methods available in 150 countries, has signed a global agreement with the Chinese giant Wechat to allow the Spanish SMEs can distribute their products in the chinese market, as well as Chinese tourists visiting Spain, using the payment tool most used by consumers in the Asian country: WeChatPay.

 

How to start selling to Chinese consumers as an SME? The Spanish SMEs You have two possibilities: the first is to implement this payment method in your traditional business using the WeChat Pay. In this case, the store can integrate this payment tool quickly and easily thanks to Klik & Pay. When a chinese consumer want to pay, spanish trade you will simply have to scan a unit’s QR code that the Chinese client will have on their mobile phone. Payment will be automatic and secure for both of you.

 

The other option is to include WeChat Pay as a payment option for SMEs with an online store. In this case, the payment is made in a similar way as it would be made with any other “wallet” or digital purse, the Chinese client will select We Chat Pay As a payment option, you will enter your access data to the application and confirm the payment. Simple and easy for Spanish SME.

 

Keys for a Spanish SME to be successful selling to Chinese consumers:

 

If you want to get Chinese tourists visiting Spain to buy from your offline store, be sure to include information in Chinese in your window that informs tourists that you accept payments via WeChat, you will increase the number of visitors from the Asian country to your business.

 

Chinese consumers look for excellence and premium products when shopping in Spain and are willing to pay an extra price for it. Work the product catalog to ensure that your SME has an offer related to the needs and preferences of the Chinese public. The most popular Spanish product categories in China are food, textiles and footwear, but there are great opportunities in other sectors such as cosmetics and art, he indicates. Klik & Pay.

 

 

Spanish SMEs will be able to request direct advice from Klik & Pay during the company's participation in the eShow digital business fair in Madrid on September 26 and 27

 

 

 

Use the “factor” in your communicationbrand Spain”. 80% of internationally recognized brands are not famous in China, which means that Spanish companies have a great opportunity. The “Spain Brand” is recognized by the Chinese, although less than the “Brand France” or “Brand Italy”” which means that Spanish SMEs that now begin to carry out a brand strategy aimed at the Chinese public will be able to position themselves much better since they will have less competition. For example, the cosmetics company martiderm has been one of the first Spanish companies in becoming known in the Chinese market, achieving great sales success and excellent brand positioning in the country.

 

Most online purchases in China are carried out via smartphone, so for online sales in China, Spanish SMEs will have to give priority to their mobile strategy to be able to sell to the more than 2.000 million mobile users in the country, which means that you will have to give priority to the interface of your store online for mobile.

 

 WeChat It allows much more than making online payments. Through the application, also available in Spanish, you can send photos of the product to customers, send messages and chat. Get a good Chinese-Spanish translator who can translate “Q&As” (most frequently asked questions and answers from consumers) so you can send them on WeChat.

 

WeChat, which began operations in 2011, has more than 900 million users and its importance is such that the country's administration has started a pilot test to replace Chinese identity cards with facial recognition through this application.

 

Starting in 2019, Spanish SMEs who are clients of the platform will be able to incorporate their eCommerces payment through the Chinese wallet, in addition to the 24 payment methods that it already offered as Alipay, Yandex Money, GiroPay, bank checks or of course VISA, Master Card or American Express, among others. The incorporation of a greater number of payment methods multiplies the conversion rate of eCommerces, which is why Klik & Pay clients have not stopped growing in recent years. The Swiss company recorded an increase of 15% in the number of clients in 2017 and a 20% increase in the total value of transactions, which stood at 51 million euros. The Spanish market, in which Klik & Pay is about to complete its first year of operation, already accounts for 11% of the platform's new clients globally.