Spanish brands boost their presence in Japan through Expo Osaka 2025

 

More than 22 Spanish brands, representing eight leading companies, are capitalizing on the opportunity to Expo Osaka 2025 to consolidate its presence in the lucrative japanese market. Your participation in the store-showroom of the Spanish Pavilion seeks to strengthen sales and capitalize on Japan's high purchasing power and growing interest in Spanish cuisine.

 

The management of this prestigious commercial space falls to the Forum of Renowned Spanish Brands (FMRE). The strategic location within the Spanish Pavilion, a must-see for the exhibition's millions of visitors, offers an unbeatable sales and branding opportunity. It also facilitates key meetings with distributors, Japanese suppliers and potential customers.

 

Among the companies exhibiting their products are high-calibre names such as Acesur (Hacienda Guzmán and La Española), Angel Camacho (Frigate), Araex Rioja Alavesa (with a wide range of wineries), Arcos, Emperor Group (Founder), Mahou-San Miguel (Mahou, Solán de Cabras), Terras Gauda (with several of its wineries) and Marqués de Cáceres WineriesThis collective showcase not only benefits individual companies, but also enhances the image of the Spain Brand as a whole. Regional promotion companies such as Flavors of Almería and the Institute for Business Competitiveness of Castilla y León, expanding the diversity of the Spanish offering.

 

Japan stands as the second most important market for Spanish companies in the East, South, and Southeast Asia region.

 

Recognition of the "Friends of Brand Spain" in Japan

 

In a parallel event of great importance, the FMRE held the recognition ceremony for the «Friends of the Spain Brand«, closed by the Minister of Agriculture, Fisheries and Food, louis planesThis award publicly honors individuals, companies, or institutions that have demonstrated outstanding support for Spanish businesses in Japan. Those honored on this occasion were the honorary consul, Shingo Torii; the president of Murakami General Construction, Takehide Murakami; and the chef Kazuhiro Shimizu, from the Etxola restaurant. The ceremony's main objective was to promote Spanish brands and cuisine to Japanese professionals and media, generating new business opportunities and strengthening bilateral relations.
Japan: A Strategic Market for Diversification

 

Japan stands out as the second most important market for Spanish companies in the region East and South Asia, and Southeast Asia, according to data from the Spain-Japan Council Foundation. In this context, the Expo Osaka 2025 showroom represents a crucial strategy for diversifying destinations for Spanish companies in the world's third-largest economy.

 

The Spanish Pavilion, managed by Spanish Cultural Action (AC/E), It is presented under the slogan «The Kuroshio Current", symbolizing the deep connection between Spain and Japan, the commitment to sustainable innovation and the future of the planet. Expo Osaka 2025, which expects to receive more than 28 million visitors until October 13, with 88% of them Japanese, focuses onDesigning the society of the future«, promoting innovation in biotechnology, artificial intelligence and longevity.

 

The FMRE has a proven track record in coordinating this type of commercial spaces in World Expos, As in Dubai Expo 2020, which exceeded 1.5 million visitors and invoiced more than €600.000, and Shanghai Expo 2010, with more than 2 million visitors and €1.3 million in sales. These exhibitions are proving to be platforms of significant economic and commercial significance, functioning as instruments of economic diplomacy and springboards for the internationalization of Spanish companies through business forums, B2B meetings, and sector promotion activities.