Stay Unique begins its international expansion in Athens with the management of three tourist buildings

 

The Spanish tourism asset management company Stay Unique has begun its international expansion in Grecia with the management of three buildings in the historic center of AtenasThe operation strengthens its position in the south of Europa and responds to a growth strategy that has multiplied its business volume sixfold since 2021.

 

With this entry into the Greek market, the company takes its first step outside of España After more than 20 years in business, the assets are located in the iconic neighborhood of Psyrri, an area of ​​high cultural and tourist dynamism that combines historical heritage with a growing international demand.

 

Mediterranean expansion strategy

 

The choice of Atenas This consolidates the firm's growth plan in key markets across the Mediterranean. The transaction aligns with the company's strategic objectives of positioning itself as a leading operator in the region.

 

"This move represents a significant milestone in the evolution of Stay Uniqueconsolidating our position as a leading operator in the south of Europa and reinforcing our Mediterranean expansion plan"Says Enrique AlcántaraCEO Stay Unique that holds the top spot. "We continue to evaluate new opportunities in key markets such as Portugal, Italia and in Grecia, as well as other major urban destinations in Mediterráneo"," the executive adds.

 

Economic growth and consolidation of the business model

 

This international operation comes at a time of remarkable growth for Stay UniqueThe company has increased its revenue sixfold. GBV (Gross Income from Reservations) since 2021 and, with the new firm in AtenasIt anticipates a 22% increase in sales during the first half of 2026 compared to the same period of the previous year. The estimate is to exceed 35 millones de euros in annual reserves.

 

This growth is supported by the professionalization of its management structure and the strengthening of its internal systems during 2024 and 2025, extending a management model based on centralized operations, process standardization and the application of technology.

 

Furthermore, the company has evolved into a white label operator in the hotel sector. A recent example of this line of business is the agreement with the group Accor to manage your new hotel Ibis Styles en Puerto de la Cruz (Tenerife).

 

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Growth Indicators of Stay Unique

 

Key Indicator Figure / Forecast Gross Booking Revenue (GBV) since 2021 Multiplied by six Sales Forecast (1H 2026) +22% Estimated Annual Bookings > 35 million euros Value of Managed Assets > 200 million euros Total Managed Capacity > 2.000 beds Annual Guests > 100.000

 

Based in Barcelona, Stay Unique It has a consolidated presence in Spanish cities such as Málaga y Sevillaand now begins its journey in Europa through Atenas.

 

Key points and frequently asked questions about the Stay Unique expansion

 

What implications does Stay Unique's entry into Greece have for Spanish companies in the tourism sector?

The expansion of Stay Unique The success of Spanish companies in a mature market like Greece demonstrates their ability to export efficient and technologically advanced tourism management models. For industry executives, it represents a success story that validates internationalization as a solid path to growth and revenue diversification beyond the domestic market.

 

What are the main challenges of managing tourism assets in a market like Athens?

For a Spanish operator, the challenges in Atenas These include adapting to local regulations, competing with established local and international operators, and understanding the cultural nuances of tourists visiting the Greek capital. The key lies in combining a standardized operating model with management that respects the destination's identity, such as the choice of neighborhood. Psyrri.

 

What does the "white label operator" model mean for large hotel chains?

The white-label operator model, like the one that Stay Unique applies with AccorThis allows large hotel chains to delegate the daily operational management of some of their properties to a specialized partner. This makes it easier for them to expand their presence without increasing their internal structure, benefiting from the manager's efficiency, technology, and local market knowledge, while maintaining their brand identity for the end customer.