Stellantis will launch a €15.000 electric car in 2028, but has chosen Italy for its production.

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Automotive Industry

Stellantis has confirmed the launch of an affordable electric car, inspired by the iconic Citroën 2CV, for 2028. With a target price of €15.000, production will be based in Italy, a strategic decision that reshapes the European industrial landscape and raises questions for the group's Spanish plants.

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StellantisThe Euro-American automotive giant has officially confirmed its plans to launch an affordable urban electric car in Europawith a target price of €15.000 (approximately £15.000 according to market sources) and with production scheduled to begin in 2028. The news, first reported by specialized media such as Autocar y Top GearThis represents a key strategic move to compete in the entry-level electric vehicle segment, but the decision to locate production in Italia This has significant implications for the supply chain and the supporting industries in España.

The new model, which according to initial reports will recover both the name and the philosophy of the iconic Citroën 2CVIt seeks to respond to a growing demand for affordable electric mobility. It is part of a broader project by the group to manufacture small, low-cost electric vehicles, a key strategy for competing with the increasing penetration of Asian brands in the European market.

An industrial decision centered in Italy

As confirmed Stellantis through press releases and reports of Automotive NewsThe production of this key vehicle will take place at its Italian plants. This decision is interpreted within the sector as a significant geostrategic move for the group, which seeks to rebalance its production capacity in Italy. Europa.

For Spanish industry, and in particular for the plants of Stellantis en Vigo, Zaragoza y MadridThe news raises a question for analysis. While these factories are highly competitive and strategic for the group, the allocation of this new high-volume model to Italia This forces the Spanish auxiliary industry to redefine its logistics and commercial flows in order to be able to participate in the supply chain of the project. This opens a window of opportunity for Spanish component companies with export capacity and logistical flexibility to serve Italian factories.

The strategy of Stellantis It highlights the intense competition not only between brands, but also between producing countries within the Unión Europea to attract investment in the new era of electric vehicles.

Key Facts about the Stellantis E-Car Project

Feature	Detail
Model Concept	Inspired by the historic Citroën 2CV
Target Price	15.000 Euros
Production Start	Year 2028
Production Location	Italia
Market segment	Affordable urban electric vehicle (entry-level segment)

Key points and frequently asked questions about the new Stellantis electric vehicle

How does the decision to produce in Italy affect the Spanish auxiliary industry?

The location of production in Italia This presents both a challenge and an opportunity. Spanish component manufacturers wishing to supply this model will need to demonstrate strong logistical capabilities and competitiveness to integrate into an internationalized supply chain. However, not allocating this vehicle to Spanish plants could reduce the local workload in the long term if it is not offset by other models.

What does this launch mean for competition in the Spanish electric vehicle market?

The arrival of an electric vehicle from a large group like Stellantis At a price of €15.000, it will intensify competition in the entry-level segment. This will put pressure on other European brands and, especially, on Chinese brands that have based their market penetration strategy on low prices. For Spanish consumers, this will translate into more options and potentially lower prices.

Is this new model a response to the growing pressure from Chinese brands?

Yes, unequivocally. This project is a direct and strategic response from the European automotive industry, led by StellantisThis comes in response to the commercial offensive by Chinese manufacturers in the affordable electric vehicle segment. The goal is to defend market share in Europa with a competitive product manufactured within the Unión Europea.