Submer Group launches Rubix Data Centers to lead the global deployment of AI campuses

Digital Infrastructure and Global Business

Submer Group, a specialist in AI data center infrastructure, has announced the launch of Rubix Data Centers. The new company, led by industry expert John Eland, will develop and operate a global portfolio of over 8 GW to meet the growing demand for artificial intelligence.


Submer Group, specialist in AI data center infrastructure backed by M&G Investments, Planet First Partners, Norrsken VC y Mundi Ventures, has announced the launch of Rubix Data Centers ("Rubix"). The new company, presented in Barcelona and led by John Eland, was created to develop and operate a global portfolio of data center campuses specifically designed for the high demands of artificial intelligence.

This strategic initiative responds to the unprecedented need for global infrastructure, driven by AI, which is accelerating the demand for larger-scale environments, higher-density computing architectures, and more agile deployment models in key markets.

A giant for AI infrastructure

Rubix It begins operations with an initial portfolio of land with energy supply of more than eight gigawatts, strategically distributed in the regions of América, EMEA y APACThe company combines advanced engineering and modular design with comprehensive execution, enabling agile deployment of the necessary AI infrastructure. Following the launch of inferXthe business neocloud de Submer, by the end of 2025, Rubix It is positioned to develop AI data center campuses for customers operating at scale. hyperscale.

Their capabilities range from land prospecting and acquisition and integration into the local environment, to commissioning and ongoing operational management, offering an end-to-end solution.

Key Concept Figure / Data
Initial portfolio of land with energy supply More than 8 gigawatts
Geographic coverage América, EMEA y APAC
Company headquarters Londres

Expert leadership for global expansion

At the forefront of the global expansion of Rubix Its CEO is located there, John ElandA senior executive with over 25 years of experience in the data center, telecommunications, and infrastructure investment sectors. He recently served as CEO of STACK Infrastructure EMEAwhere he drove the company's growth throughout the region. Previously, he was Chief Strategy Officer global in NTT Global Data Centers.

The management team has been joined by Alison Gutman as senior vice president, responsible for the global operations of the business. Gutman She brings over a decade of industry experience, with a focus on operational leadership and business integration, having previously served as Senior Vice President of Business Management en STACK Infrastructure EMEA.

Strategic vision: From silicon to campus

"The prestige of Submer in sustainable cooling for high-density computing environments, along with inferXyour business neocloudThis allows them to maintain close relationships with both GPU manufacturers and the large operators that consume them as a service. This enables them to Rubix "Anticipating AI workload needs," he notes John ElandCEO Rubix. "I'm very excited about the launch of Rubix and with the growth of our global business so that our customers can scale their AI and cloud deployments with speed, efficiency, consistency and sustainability.".

For its part, Patrick Smets, CEO of Submer GroupHe adds: “AI infrastructure demands a radically different approach to data center development and delivery. As Submer It is moving towards consolidation as an AI infrastructure group full stack"We are building a future-proof foundation, designed for performance, efficiency, and global scale."

From an investment perspective, Zachary Webb, responsible for Investments in EMEA all with M&G Catalyst, highlights that «the funds M&G Catalyst They focus on supporting purpose-driven technology companies. By expanding our AI infrastructure capacity full stack with the group of companies of Submer, our capacity in Rubix "This represents real potential for developing and operating energy-efficient AI data centers."

Key points and frequently asked questions about Rubix Data Centers and AI infrastructure

How does the launch of Rubix Data Centers affect Spanish companies?

For the Spanish technology ecosystem, the creation of Rubix This represents an opportunity to access state-of-the-art, highly scalable AI infrastructure. Spanish companies operating in sectors such as AI, cloud computing, or international e-commerce will be able to benefit from the network of campuses of Rubix in the region EMEAThis will allow them to compete globally with a more solid and efficient technological base.

What differentiates an AI data center from a traditional one?

A data center designed for artificial intelligence is fundamentally differentiated by its ability to handle high-density workloadsThis implies much more powerful computing architectures, which generate more heat and require advanced cooling systems, such as those being developed SubmerFurthermore, its deployment must be more agile and modular to adapt quickly to technological evolution and customer needs. hyperscale.

What is a 'full-stack' strategy in AI infrastructure like that of Submer Group?

A strategy full stackIn this context, it refers to the ability of a business group to control and offer all components of the AI ​​infrastructure value chain. In the case of Submer GroupThis includes everything from the acquisition and preparation of soil and energy (Rubix), passing through the component manufacturing and thermal architecture (Submer), up to the offer of cloud computing services (inferXThis integrated approach allows for greater efficiency, quality control, and faster delivery.

Coexia®

AI in the foreign trade

Hi! I'm Coexia. How can I help you today with your internationalization strategy?
Coexia AI of foreign trade