FOREIGN INVESTMENT AND COMMERCIAL EXPANSION
The brand of contemporary jewelry takes a key step in its strategy Capabilities with the opening of its first brick-and-mortar store in the Spanish capital. The opening, which reinforces the company's commitment to Spain and makes Madrid Iskin Sisters' European headquarters, was carried out in collaboration with Gedeth Network, specialists in the internationalization of companies.
The Argentine design company Iskin Sisters, founded in Buenos Aires in 2004, has strengthened its growth plan in Spain by opening its first corporate shop direct sales. The shop is located at number 26 Lope de Vega Street, in the heart of Madrid's emblematic Literary Quarter, a location that was not chosen at random, as it is very close to the well-known Museum Triangle which make up the Prado Museum, the Reina Sofía Museum and the Thyssen-Bornemisza Museum.
The company's arrival in the Spanish capital represents a fundamental milestone in its foreign trade, since Madrid now assumes the role of operations center and logistics hub of the firm for all of Europe. To carry out this implementation process, the brand has been supported by the corporate internationalization experts of Gedeth Network.
A firm with great traction in the international museum channel
Behind this business venture are sisters Gabriela and Karina Iskin—an industrial designer and an executive, respectively—who have built their competitive advantage on the creation of designer jewelry Heavily influenced by the forms of nature, modern art, and architecture, her collections are distinguished by a handcrafted manufacturing process carried out in her workshop. workshop Buenos Aires province, where they employ unconventional materials in the jewelry sector, such as acrylic, leather or suede.
Globally, the company has managed to consolidate a highly specialized market niche: the museum shopsIn fact, their products are already sold in the galleries of the world's most prestigious art institutions, which provides strong support for their international business. Among their current points of sale are the Guggenheim from New York, the SFMOMA, Getty Museum from Los Angeles, the Georges Pompidou Center of Paris or the Tate Modern from London, in addition to those from Madrid Reina Sofia Museum y Thyssen-BornemiszaThis prior synergy with Madrid's art scene was precisely the deciding factor in choosing the Barrio de las Letras as the venue.
Madrid as a platform for accessing the European market
The location strategy responds to obvious reasons of tourist flow and brand positioning. Karina Iskin, co-founder of the company, details the economic and commercial reasons that have driven this decision: "Madrid is the natural capital for expanding into Europe. It's a vibrant city with a highly developed design culture and a public that appreciates designer jewelry. Being in the Literary Quarter, next to the Museum Triangle, is consistent with who we are.".
For his part, Juan Millán, CEO of Gedeth Network, highlights the strategic value of the city for attracting foreign investment y el comercio retail: “Madrid’s multiculturalism and its appeal as a destination make it an indispensable showcase for fashion and trend brands, while also serving as a point of expansion into other European markets.”.
This physical landing is just one of the levers of the ambitious plan to Capabilities of the company. The penetration strategy in Europe is complemented by the active participation of Iskin Sisters at the leading professional trade fairs in the design sector —such as the prestigious Maison Objet from Paris—and with the recent launch of a canal of E-commerce or store online designed specifically to supply the European market.
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