Proexca image.
Investment and Business in the Atlantic
The Canary Islands Government, through Proexca, presented the archipelago's advantages as an Atlantic investment platform in Bogotá. The mission, led by Deputy Minister Gustavo González de Vega, attracted the interest of 72 Colombian companies seeking access to the European market.
El Gobierno de Canariasthrough the promotion agency Proexca, has presented in Bogotá The advantages of the archipelago as an Atlantic investment platform before 72 companies ColombiaThe institutional mission seeks to position the islands as a strategic hub so that Latin American companies can access the European market, taking advantage of its technological and fiscal ecosystem.
The event, held at the headquarters of ProColombia, was led by Gustavo González de VegaDeputy Minister of Economy and Internationalization of Gobierno de Canarias and vice president of ProexcaThis meeting is part of the archipelago's internationalization strategy, which focuses on opening up to new markets, with particular attention to Latinoamérica.
Canarias LatamTech as a catalyst for investment
During your speech, González de Vega analyzed the competitive advantages de Canarias, focusing his presentation on the program Canarias LatamTechThis initiative, which will celebrate its third edition in 2026, is specifically designed for companies in the technology and audiovisual sectors of Latinoamérica with an interest in expanding into the European market. The goal is to offer a favorable ecosystem for its establishment and growth.
To reinforce the message, the event featured testimonials from two Colombian companies that have already participated in previous editions of the program: Packsa y Tiempo de CineTheir representatives shared with the attendees their experience and vision regarding the real opportunities offered by the archipelago as a tricontinental bridge.
Alliances with multilateral organizations to strengthen the Atlantic axis
The institutional mission in Colombia It wasn't limited to the business presentation. The agenda included strategic meetings with key multilateral organizations in the region, such as the Inter-American Development Bank (BID) and the Development Bank of Latin America and the Caribbean (CAF)These talks sought to explore avenues for collaboration in knowledge transfer and the promotion of exports from Canary Island companies to [unspecified destination]. Colombia and the rest of Latinoamérica.
At the end of the mission, the deputy minister expressed his satisfaction with the results obtained. "We are very pleased with the success of this initiative, in which 72 companies have already expressed interest in Canarias"He declared Gustavo González de VegaFurthermore, he emphasized the importance of the meetings with the CAF "to continue exploring opportunities for knowledge transfer and export from our Canary Islands companies to Colombia and rest of Latinoamérica».
Summary of the Mission to Colombia
| Key Concept | Date |
|---|---|
| Meeting location | ProColombia, Bogotá |
| Colombian companies interested | 72 |
| Featured attraction program | Canarias LatamTech (Technology and audiovisual sectors) |
| Multilateral organizations contacted | BID y CAF |
Key points and frequently asked questions about the Canary Islands' strategy as an investment hub
Why are the Canary Islands an attractive destination for a Latin American company?
For a Latin American company, Canarias It represents an entry platform to the European market with significant advantages. It offers a unique Economic and Fiscal Regime (REF) in Europawith a reduced corporate tax rate. Furthermore, its cultural and linguistic affinity, as well as its time zone, make it an ideal location for managing inter-company operations. América y Europa.
What specific benefits does the Canarias LatamTech program offer?
The program Canarias LatamTech It is designed to facilitate the 'soft landing' of startups and established companies in the technology and audiovisual sectors. It provides advice, access to an innovation ecosystem, and a direct route to establishing themselves in the European single market, using Canarias as a base of strategic operations.
What are the consequences of this alliance for Spanish companies?
This initiative not only seeks to attract investment, but also to generate a two-way flow of business. Meetings with organizations such as the BID and the CAF They open the door for companies from the Canary Islands and the rest of the world to España can access export projects and opportunities in Colombia and other markets Latinoaméricathus strengthening transatlantic economic ties.
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