Within the framework of the fair Fruit Logistics celebrated in the Berlin Expo Center, the delegation of Canary Islands Starting this February, it seeks to strengthen its trade ties with European importers to increase exports of traditional and tropical crops to the international market.
Strategic presence at the epicenter of the global fruit and vegetable trade
The islands' agri-food sector is participating in the German capital with the support of Gobierno de Canarias and the Cabildo de Gran CanariaThe expedition includes an exhibition space of Sqm 105 managed by the Instituto Canario de Calidad Agroalimentaria (ICCA) y ProexcaThis space serves as a platform for producer organizations of tomato y bananaas well as emerging crops such as mango, papaya y pitaya.
The significance of the event is evident in its scale: more than 2.600 exhibitors from nearly a hundred countries and an influx exceeding 90.000 professional visitors coming from 145 nationalities, making this event a critical meeting point for global logistics and business.
| Fair Indicator | Key Figures |
|---|---|
| Exhibition surface | 128.000 m2 |
| Total exhibitors | +2.600 companies |
| Professional visitors | +90.000 people |
| Canary Islands delegation space | 105 m2 |
High-level meetings and trade missions
The meeting was attended by top-level institutional representatives, headed by the Deputy Minister of the Primary Sector, Eduardo García Cabello, together with the Director of Foreign Promotion of Proexca, Pedro Monzón Cabrera; the island director of Cabildo de Gran Canaria, Alejandro Báezand the technician Javier LugoLikewise, the delegate of Proexca in Germany, María Ángeles Travieso, has coordinated the agenda with entities such as Fedex, Asprocan, Sweet Papaya-SAT Tejinaste y Luctaya S.L.
The stand received an institutional visit from Begoña García, Secretary of State for Agriculture and Food of the Gobierno de España, Y de José Luis Rodríguez de Colmenares y Tascón, Embajada de España en Alemania.
Alliances with major German distributors
The professional agenda includes strategic meetings with major international groups. The meeting with [name of group/company] is a highlight. Peter Keuthmann GmbH & Co. KG, a company with a broad distribution network in northern and eastern Germany, collaborating with more than 30 distributors in the wholesale and retail market.
On the other hand, contacts are being maintained with Frutania GmbH, a company that already participated in a reverse trade mission organized by Proexca Last June, visiting farms in Gran Canaria, Tenerife y La PalmaThis company's interest is specifically focused on the import of:
- Canarian banana
- Tropical fruits (dragon fruit, papaya and mango)
- Avocado
Key points and frequently asked questions about Fruit Logistica Canarias
Which products are leading the Canary Islands' promotion in Berlin?
Mainly traditional export crops such as tomato and the banana, bolstered by a growing supply of tropical and subtropical fruits such as mango, papaya, pitaya and avocado.
What is the main objective of Proexca's participation?
The fundamental purpose is to reach trade agreements that allow increase exports and to consolidate the presence of Canary Island companies in the wholesale and retail markets of northern and central Europe.
How important is the German market for the sector?
It is strategic due to the presence of large distributors such as Peter Keuthmann y Frutaniawho show a growing interest in the quality of Canary Island products after carrying out direct trade missions to the islands.
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