The Mandarin Oriental Ritz Hotel in Madrid became the epicenter of design and decoration with the celebration of THE CASUAL CONTRACT ROOMThis event, powered by ANIEME – Furniture from Spain – and in collaboration with ATEVAL – Home Textile from Spain–, gathered around 500 prescribers from the contract channel, including architects, interior designers, builders and hotel groups.
The exhibition, which featured 25 leading Spanish brands In the manufacture of furniture and home textiles, it offered a vision of the latest trends with a marked style casual-chic. Signatures like AGORAFABRICS, ANTONIO FERRE, EZPELETA, KA INTERNATIONAL, MOBBOLI and NATURTEX, among others, presented their new products to a professional audience eager to incorporate high-quality products into their projects.
One of the highlights of the day was the premiere presentation of the innovative “Hotel Barracas Project: Tradition and Inspiration”, from the hand of its creator, the renowned designer Tomas AliaThis unique project, promoted by Feria Hábitat Valencia, will be exhibited at the next edition of the fair, from September 29 to October 2, 2025.
The prescribers showed their great satisfaction for the opportunity to experience firsthand the Spanish furniture and home textiles offering, highlighting the possibility of integrating these products into their interior design projects. The choice of such a privileged setting as the Ritz Hotel for this event was also a key factor in the event's success.
ENCOURAGE ME has managed to consolidate this initiative, which has already been held in cities such as Barcelona, Palma de Mallorca, Marbella, Malaga, and Lisbon. The next event for this exclusive exhibition of designer furniture and habitat products will be on November 6 at The Design Room Marbella, which will take place at the Hard Rock Hotel Marbella 5*.
Jorge Mariner, President of ANIEME, stressed the importance of this type of meeting: “It's important for Spanish interior designers and designers to know the furniture and home product brands produced in our country so they can recommend them for their projects. This is the main objective of this activity."And he added:"We would like to thank both the participating brands and the numerous attending prescribers for making it possible for manufacturers and customers to meet and enjoy a day of new product presentations in the unique setting of the Ritz Hotel in MadridWe also thank all our collaborators for combining synergies and contributing to presenting such a broad and comprehensive range of made-in-Spain housing for the contract channel."
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