The Catalan government is promoting the international expansion and innovation of the toy company Miniland with more than 130.000 euros

INSTITUTIONAL SUPPORT FOR INDUSTRY AND EXPORT

The Valencian Government, through the Ivace+i and with the backing of European funds, it finances the digitalization and sustainable diversification plans of the company based in Onil, thus consolidating the foreign trade from a firm that already operates actively in more than 60 international markets.

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La internationalization of the Spanish economy It continues to find one of its main drivers in the Valencian industrial sector. Along these lines, the Regional Secretary for Industry, Trade and Consumer Affairs, Felipe Carrasco, recently visited the facilities of Miniland in the Alicante town of Onil to oversee the design and production processes of one of the region's most representative firms. This company specializes in the manufacture of educational toys and articles of childcare, has managed to consolidate its international Business positioning its products in more than 60 countries.

To bolster this aggressive international growth strategy, Miniland has received financial backing from the Generalitat. Through the Valencian Institute of Competitiveness and Innovation (Ivace+i)The company has received an injection of more than 130.000 Euros aimed at strengthening three fundamental pillars for global competitiveness: innovation, digitalization and internationalization.

These funds, channeled through the program FEDER Valencian Community 2021-2027 Funds from the European Union have been used for digital transformation projects focused on optimizing the customer experience across all channels. Furthermore, the investment has enabled the development of New lines of baby products manufactured with sustainable materialsa strategic maneuver that has facilitated the company's diversification of its product portfolio and better adaptation to the regulatory and consumer demands of international markets.

During his tour of the Onil plant, Felipe Carrasco emphasized the importance of this industry, stating that the toy sector "It is strategic for our economy, it generates employment and is part of our industrial identity"Furthermore, the regional secretary emphasized that "Miniland reflects how aid translates into results: more sustainable products, more efficient processes and a greater presence in foreign markets.".

Carrasco also took the opportunity to send a message of reassurance to exporting companies regarding tariff and trade protection policies, stating that the Consell "It will continue to defend the interests of the Valencian toy industry, also in the European sphere, against unfair competition from products that do not meet safety standards.".

A sector in a phase of commercial recovery

The capital injection into Alicante's business ecosystem comes at a time when the toy sector is beginning to stabilize after several years marked by global logistical challenges and economic uncertainty. The Valencian Community remains a key player in the Spanish exportsconsolidating itself as the third autonomous community with the highest volume of foreign sales of toys, bringing together the 8,8% of the national total.

Specifically, the industrial hub of Foia de Castalla It remains the epicenter of this economic niche, reaching an approximate turnover of 180 million euros, representing 11% of the sector's total revenue across Spain. With initiatives like this, the regional government seeks to safeguard a productive fabric that combines manufacturing tradition with skilled employment and the constant modernization of its supply chains. foreign trade.