The Murcia Chamber of Commerce organizes a direct trade mission to Ghana and Cameroon

Foreign Promotion Plan Region of Murcia

Ghana is the second largest economy in West Africa after Nigeria. More and more local companies value quality products, and they are aware of Spain's quality offering.

Since 1984, the economy has grown every year at positive and high rates (average growth above 5%), especially in the period 2007-2013 (average of 8,3%). It crossed the lower-middle income threshold in 2010. In addition, it has an educated middle class, its institutions are more stable, it is democratic and it has a lower corruption perception index than other countries in the area. As its main strengths, it is worth highlighting political stability, a better business climate than other countries in the area and the abundance of natural resources. 

In the habitat and construction materials sector, it is one of the sectors where the brand Spain. Furthermore, Ghana needs to import machinery of all types, which generates business opportunities for Spanish companies. Despite the importance of the price factor, importers and end customers are increasingly willing to pay the extra cost of this type of equipment compared to the Asian product. Many Spanish manufacturers find business opportunities by offering more attractive quality-price ratios than other European manufacturers. The after-sales service and training of local personnel is attractive since there is a shortage of specialized technical personnel.

Among the consumer products, agri-food and beverages stand out, as well as manufactured products that are easy to preserve. A growing interest has been detected in frozen products (meat and fish), aimed mainly at the wealthy classes or the sector. HORECA.

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