The Ministry of Energy, Tourism and Digital Agenda launches a promotional campaign in the United Kingdom

#SpaininMYheart

In 2016, 17.840.292 British tourists visited Spain, representing a growth of 12,4% compared to the previous year.

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El Ministry of Energy, Tourism and Digital Agendathrough Turespaña, has launched a tourism promotion campaign to strengthen the country's image in the United Kingdom occasion of 'Brexit'.

 

The campaign, called «SpaininMYheart Is there a place in your heart for Spain?, will remain active throughout the month of April and aims to generate 20 million impressions on social networks and reach one million users.

 

In 2016, 17.840.292 british tourists visited, which represented a growth of 12,4% compared to the previous year. Spain It is the leading tourist destination for United Kingdom And it is precisely to reinforce this positioning and to build loyalty among tourists who have already visited our country that this campaign is being carried out.

 

The axis of the action is that British tourists themselves become ambassadors of Spain on social media sharing experiences from their holidays. Six British bloggers specialising in travel and tourism have been chosen to publish articles about our country and encourage all their followers to share their own experiences.

 

The bloggers are as follows: Michael Turtle, Paul Dow, Becki Enright, Abi King, Keith Jenkins and Sarah Lee.

 

In addition, on April 6th, there will be a Twitter the so-called «Spain Travel Chat"Bloggers will ask their followers questions about Spain, they will talk about their trips and encourage participation from Internet users.

 

Finally, the profiles of the accounts of the London Tourist Office They will promote the slogan "#" on social mediaSpaininMYheart» with cover images designed specifically for this campaign.