Recently, during its Shareholders' Meeting, the Spanish Chorizo Consortium shared two crucial documents for the future of the sector: its Corporate Report 2024 and the Chorizo Price Report in European RetailThese reports, added to the constant actions Promotional campaigns in international markets such as Belgium, underline the organization's commitment to the global expansion and maintenance of the high quality standards.
La Corporate Report 2024, now available on the official website of the Consortium, details a year of intense activity that ranges from the international promotion and the Quality Control to communication and institutional relations. The document emphasizes the association's fundamental role in defending the interests of exporters and disseminating the distinctive values of the seal. Spanish Chorizo in the more than 50 markets where it is sold.
A highlight of the assembly was the presentation of the European Retail Price ReportThis exclusive study analyzes the behavior of chorizo in the main supermarkets in countries such as Germany, Belgium, France, the Netherlands, and the United Kingdom. The investigation confirms that the presence of the seal Spanish Chorizo translates into a better competitive position in high-price segments, thanks to the recognition of its quality y the origin.
Alejandro Álvarez-CanalThe managing director of the Consortium emphasized the importance of this information: "Our association has a differentiating value in the field of business intelligence, thanks to the work of the Consortium's Business Intelligence department, which provides critical information for the strategic decision-making of our partners."
Within the framework of its international promotion plan, in collaboration with ICEX Spain Export and InvestmentsThe Consortium has strengthened its presence in key markets. A recent example was the meeting organized on June 23 in Brussels in collaboration with the Spanish Economic and Trade Office. This event brought together Belgian meat industry professionals, who were informed about the values of the seal. Spanish Chorizo and the guarantees of quality and authenticity which offers to international consumers and distributors.
This promotional effort is in line with a positive outlook for the sector. Exports of chorizo and cured sausage from Spain they experienced a 7% growth in value During the first four months of 2025, exceeding €217 million. These figures reflect robust demand in foreign markets and the growing appeal of Spanish chorizo globally.
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