The Tenerife Chamber of Commerce and the Wine Tourism Cluster join forces for international certification of the wine sector

Image: Santa Cruz de Tenerife Chamber of Commerce

Training and Competitiveness

The Santa Cruz de Tenerife Chamber of Commerce and the Canary Islands Wine Tourism Cluster have signed a strategic agreement to professionalize the sector. The initiative will focus on training and workshops for obtaining international certifications in wine tasting and wine management.

La Cámara de Comercio de Santa Cruz de Tenerife and the Clúster de Enoturismo de Canarias They have signed a collaboration agreement aimed at boosting the competitiveness of the archipelago's wine sector. The agreement seeks to promote high-level training and facilitate access to internationally recognized certifications.

Boosting the professionalization of human capital

The core of this strategic alliance lies in the joint organization of a training program and information sessions specifically designed for industry professionals. The goal is to equip the human capital of the wineries and partner companies with the tools and knowledge necessary to compete in an increasingly demanding global market. The initiative focuses not only on wine tasting but also, and crucially, on viticultural management , a key area for profitability and internationalization.

The key to certification for external competitiveness

Obtaining international certifications This is one of the cornerstones of the agreement, as it represents a guarantee of quality and a recognized standard in foreign markets. For Canary Island wineries, having certified professionals provides a distinct competitive advantage, facilitating entry into new distribution channels and enhancing brand perception. Canarias on a global scale. This agreement, therefore, aligns directly with the objectives of promoting the islands' wine industry abroad and consolidating it as a benchmark for quality and professional excellence.

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