The United Kingdom focuses on Spanish tiles: a trade mission boosts opportunities for the ceramic sector.

 

This initiative seeks to provide 15 British professionals with a close understanding of the manufacturing, innovations, and commitment to sustainability and digitalization of Spanish tiles, with the aim of promoting new business opportunities.

 

The three-day, intensely active mission will allow visitors to tour the production plants and showrooms of various ceramic companies, providing them with a detailed look at the manufacturing process, the versatility of the products, and the latest advances in design, innovation, and sustainability.

 

Ester Olivas, General Director of Entrepreneurship and Internationalization, highlighted the importance of this action: “This is the fourth mission of distributors from the United Kingdom held for strengthen the promotion of the tile sector abroadOlivas emphasized the continuity of these initiatives, noting that “in 2025, in addition to this action, we have planned a series of initiatives such as strengthening the missions of international guests to Cevisama, a seminar for prescribers in Belgium and a buyers' mission in November."

 

"Our goal is to support actions in strategic markets for the sector, such as the United Kingdom, the third destination for tile exports in 2024," said Olivas

 

El United Kingdom is positioned as a strategic market for Spanish tile, becoming the third largest export destination in 2024. “Our goal is to support actions in strategic markets for the sector, such as the United Kingdom,” stated Olivas, emphasizing the importance of this trade alliance.

 

The activity is carried out in collaboration with The Tile Association (TTA), the association that represents the ceramics sector in the United Kingdom. As a final touch to this mission, a workshop will be held on Thursday, June 19th at the headquarters of ASCER, where TTA representatives will offer a comprehensive overview of the British market, trends in the distribution channel, and the evolution of the construction sector in the United Kingdom.

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