The Valencian Community showcases its food and beverage offerings at the Great Match in New York.

 

The initiative, organized by ICEX , aims to promote Spanish agri-food products in the strategic US market . The event is designed to serve both Valencian companies that already have a distribution network in the US and those seeking to begin exporting to the region.

 

The meeting took place at Little Spain Market in New York, a space of more than 3.250 square meters dedicated entirely to Spanish gastronomic culture in Hudson Yards.

 

The Director General of Entrepreneurship and Internationalization, Ester Olivas , highlighted that the coordination of Ivace+i Internacional has been aimed at a strictly professional audience, with the presence of importers, distributors, retailers, gourmet shops and specialized press.

 

Olivas framed the action within the Consell's strategy to counteract recent economic uncertainty: "The development of this promotional action is part of the Consell's commitment to strengthen support for our companies in their positioning in the US market , due to the economic instability generated by the US government's tariff policies in recent months," explained the director general.

 

A Showcase of Quality Products

 

The Ivace+i office in New York provided logistical support and promoted the event, helping to establish business contacts for Valencian companies.

 

During the day, exhibitors from the Valencian Community presented professionals with a wide range of products, including wines, cavas, sangria, spirits, ham and sausages, as well as olives and organic products.

 

The companies had distinct exhibition spaces: 'Spain's Great Match' for those already established in the market, and 'Discovery Zone' for those seeking to debut in the United States without prior distribution. Additionally, parallel activities such as tastings, masterclasses , and product demonstrations were held to maximize the visibility of Valencian products.