The Government is promoting a Plan to consolidate the world leadership of Spanish gastronomy

Internationalization Strategy

The Ministry of Agriculture, Fisheries and Food is developing a strategic plan within the framework of the National Food Strategy. The objective is to strengthen the international position of Spanish gastronomy, articulating a vision for the future that enhances its role as an economic, cultural, and social driver in global markets.

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El Ministerio de Agricultura, Pesca y Alimentación has launched the development of Plan for Gastronomy of EspañaThe initiative, which is part of the work of the National Food Strategy (ENA), seeks to strengthen the international leadership of the sector, articulating a vision for the future that enhances its role as a cultural, economic and social engine in global markets.

The Government emphasizes that España It is currently a global benchmark in the culinary field. This positioning is due to key factors such as talent of its professionals, the exceptional quality of its agri-food products and the vast cultural and territorial wealth that characterizes the country. To maintain and strengthen this leadership, it is considered essential to combine efforts and organize existing actions under a unified plan.

A Strategy to Project Spanish Gastronomy to the World

The new plan is born with the purpose of projecting a vision of the future that is both ambitious, inclusive and transformativeThe goal is to go beyond current achievements, consolidating the international prestige of Spanish gastronomy and ensuring that España Maintain its long-term leadership position. The strategy will focus on articulating a coherent and globally recognizable narrative.

This narrative will seek to highlight the duality that defines the sector: on the one hand, its authenticity, tradition and historical heritage; and on the other hand, its enormous capacity for innovation, creativity and cutting edgeThe cohesion of this message is fundamental for the Spanish gastronomic brand to be perceived as a solid and reliable cultural and economic engine on the international stage.

Pillars of the Plan for Spanish Gastronomy

Strategic Pillar	Objective Description
Strengthening Leadership	Consolidate to España as the world's leading reference in the field of high-quality gastronomy.
Economic and Social Engine	To strengthen the sector as a key pillar for the country's cultural, economic and social growth, with a direct impact on exports.
Coherent Global Narrative	To project a unified and recognizable international image that balances the richness of tradition with the strength of innovation.

Key points and frequently asked questions about the Plan for Gastronomy in Spain

How does this Plan affect exporting companies in the Spanish agri-food sector?

The plan seeks to strengthen the "Brand" EspañaIn the culinary field, this translates into a higher perceived value for their products in international markets. A strong and well-positioned country brand facilitates entry into new markets, justifies premium prices, and builds trust among distributors and end consumers.

What implications does this strategy have for the international promotion of Spanish products?

This implies greater coordination in international promotion activities. International trade fairs, trade missions, and marketing campaigns are expected to be aligned under this unified narrative. This will allow Spanish companies to benefit from a more powerful and coherent message, maximizing the impact of their promotional investments.

Why is it crucial to unify the image of Spanish gastronomy abroad?

In a saturated global market, message consistency is essential for standing out. Unifying the brand image prevents fragmentation and dilution. By presenting a common front that celebrates both tradition and innovation, a more memorable and powerful narrative is built, capable of capturing the attention of importers, chefs, and opinion leaders worldwide.