Opportunities in Eastern Europe
The Development Institute (Info) brings together 40 companies to explore business opportunities in Poland, a market that stands out for its record investment in defense, at 4,8% of its GDP, and its key role as host of the ReBuild Ukraine trade fair.
El Instituto de Fomento (Info), dependent on the Consejería de Empresa, Empleo y Economía Social, has identified Polonia as a key strategic market for the internationalization of Spanish industry. In a recent online event that brought together 40 companies, investment and business opportunities in the country, which leads investment in defense, were analyzed. OTAN and will host in Varsovia the fair ReBuild Ukraine next November 2026.
The session, framed within the program Caetra and the Internationalization Strategy of InfoIt served as a practical introduction to public procurement procedures and avenues for collaboration with Polish local organizations and partners. The aim is to prepare businesses for a market undergoing rapid industrial and strategic growth.
Polonia, a strategic market with the largest investment in defense of the OTAN
Director Info, Joaquín Gómez, stressed that Polonia "Today it represents a gateway to some of the major industrial and strategic processes that are opening up in EuropaIn this sense, the country has positioned itself as a key player in the field of defense, with a planned investment for this year reaching 4,8% of its Gross Domestic Product (GDP), the highest percentage among all member countries of the OTAN.
This investment boost opens up a range of opportunities for Spanish companies specializing in advanced technological, industrial, and service solutions. During the event, experts in the Polish market analyzed the legal and business aspects, from implementation strategies to complex bidding procedures and security requirements, highlighting the importance of establishing [a partnership/initiative]. alliances with local partners to access larger projects.
| Country | Key Indicator | Value (Forecast 2026) |
|---|---|---|
| Polonia | Defense Spending (% of GDP) | 4,8 % (Maximum in the OTAN) |
From supplier to industrial partner: the strategy of dual technologies
The strategy promoted by the Info through the program Caetra It aims to ensure that regional companies are not limited to being mere suppliers, but rather integrate themselves as part of industrial alliances. It seeks to capitalize on capabilities in dual-use technologies, such as underwater technologies, artificial intelligence, cybersecurity, secure communications, sensors, GPS-less navigation, advanced logistics, drones and anti-drone systems.
"In sectors such as defense, security, or reconstruction, it is not enough to have technological capacity; you also need to know how to reach your target audience, who to partner with, and how to build trust," he stated. Joaquín GómezThe goal is for Spanish companies to present a value proposition based on innovation and industrial cooperation, responding to the specific priorities of the market.
Varsovia, epicenter of the reconstruction of Ucrania
The day also dedicated time to analyzing the opportunities linked to the reconstruction of Ucraniaa process that will have Polonia Its main logistics and business hub. The fair ReBuild UkraineTo be held in Varsovia In November 2026, it was presented as an unmissable event for companies interested in participating in this field.
This initiative, included in the Foreign Trade Promotion Plan, will allow regional companies to position themselves in a sector that connects investment, security, infrastructure, energy, and technology. "The European market is moving quickly, and anyone who wants to be there must prepare in advance," he concluded. Gómezreaffirming the commitment of its organization to ensure that companies "arrive on time, with solvency and with a proposal that speaks the language of innovation that it demands Europa nowadays".
Key points and frequently asked questions about the Polish market
Which sectors have the greatest potential for Spanish companies in Poland?
The sectors of defense, security and reconstruction These sectors are the most dynamic due to high public investment. Additionally, opportunities exist in dual-use technology areas such as cybersecurity, artificial intelligence, advanced logistics, drones, and energy and infrastructure solutions linked to the country's industrial modernization and reconstruction. Ucrania.
What should Spanish exporters know before entering the Polish market?
Understanding public procurement procedures and tenders, which are often complex, is essential. Market experts consulted by Empresa Exterior strongly recommend this. search for local partners, as they facilitate access to strategic projects and help navigate the regulatory environment and generate the necessary trust with authorities and public bodies.
Why is the ReBuild Ukraine trade fair in Warsaw a key event?
The celebration of ReBuild Ukraine en Varsovia This makes the Polish capital the nerve center for business related to the Ukrainian reconstruction. For Spanish companies, it is the main platform for establishing direct contacts with key players in the process, showcasing their capabilities, and accessing contracts in infrastructure, energy, technology, and services.
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