The premium fruit and vegetable brand, SanLucar, has strengthened its presence in the Asian continent, bringing its concept of quality to markets as dynamic as Singapore, Hong Kong, Malaysia and Central ChinaThe expansion is the result of close collaboration with renowned business partners, including the group DFI Retail Group and chains like Giant, CS, CS Fresh, Lucky and MercatóThis alliance allows SanLucar to reach more than 10.000 points of sale, providing an ideal showcase for their vision of offering high-quality fresh products.
Armin Rehberg, CEO of SanLucar, and Jaime Sánchez, Director of International Markets, were present in the region to formalize the agreements and underscore the company's commitment to the demanding quality standards of these markets. During their visit, product plans and promotional strategies specific to each country were established, demonstrating the company's seriousness in this new phase.
Rehberg expressed his enthusiasm for the brand's reception: "I am proud of our growth and our new partners here in Asia. They and their consumers love our brand and our premium products. We look forward to continuing our successful collaboration."
SanLucar's strategy has been well received in the region. Last year, the company was awarded the Raising Brand Award, a recognition that underscores consumer confidence in the brand and its ability to innovate. This award is an important milestone, demonstrating the company's success since its first year in the market. Following this success, SanLucar has been invited again to Singapore's most prominent supplier event in the retail sector.
“It has always been, and continues to be, important for us to convey that a truly honest, premium brand is much more than just a marketing product. Our production and premium quality are the key elements in doing things in a way we can be proud of, and it’s gratifying to see that our business partners in Asia greatly value this,” he affirmed. Armin RehbergThe CEO concluded that "Asia, in addition to our home markets of Germany and Austria, is an excellent market for our brand with a promising future."
With its expansion into Hong Kong and Malaysia, SanLucar reaffirms its position as a global leader in the production of the highest-quality fresh fruits and vegetables, driving its international growth and consolidating its presence in one of the world's most promising markets.
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