The 3rd best-selling DOP cheese in Spain
Sweden, the United Kingdom, Romania, Bulgaria, the Czech Republic, Poland and Canada have been the first markets to receive a visit from the Council Manager.
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El Regulatory Council of the Mahón-Menorca PDO In 2023, it is developing a broad promotion plan for its cheeses in 10 countries with the help of the Spanish consulting firm. VSI Consulting.
After the summer break, the tour will continue through Latin American countries, specifically Chile, Peru, and Mexico.
Sweden, United Kingdom, Romania, Bulgaria, Czech Republic, Poland and Canada These were the first markets to receive a visit from the Council Manager, who, for several days and accompanied by the directors of VSI Consulting's local offices, conducted personalized tastings and business meetings with the main importers in each country.
After the summer break, the tour will continue through Latin American countries, specifically Chile, Peru and Mexico The campaign will conclude with an invitation to the main importers from each country to spend three days exploring the island of Menorca, its pastures, the industrial and artisanal production process, and tasting the local product in different pairings.
Mahón-Menorca PDO is the third best-selling PDO cheese in Spain. It represents 46 cheese dairies and involves more than 400 people on the island dedicated to the production and marketing of its cheeses.
VSI Consulting: Spanish consultancy with more than 20 years of experience in international promotion and a network of offices in more than 50 international markets.
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