The success of Guarnicionería Los Nietos, saddles from Cadiz conquer the international market

 

Los Nietos Saddlery, driven by the vision of the brothers weaver, has achieved, in less than a decade, a global expansion Thanks to its bold commitment to digitalization and e-commerce, bringing the Cadiz art of custom-made saddles to all Europe and Latin America.

Tradition and avant-garde: the secret of its success

 

Brothers Jesús, Juanma, and José Andrés Tejero have been the architects of this transformation. Heirs to a trade their grandfather began out of necessity—"My grandfather had a disability that prevented him from working in the fields, so he learned to make and repair saddles. My uncles continued the business, and I learned it from them," explains Jesús Tejero—they have managed to fuse the artisanal mastery of leather with the opportunities offered by new technologies.

 

In 2017, the opening of their online store positioned them as national pioneers in their niche market. This virtual showcase has not only fostered the internationalization of the company, but also exponential growth in turnover.

 

 

With an eye to the future, Guarnicionería Los Nietos aims to continue its expansion in Latin America and Europe, bringing the excellence of Cadiz equestrian art to every corner of the planet.

 

 

José Andrés Tejero details the scope of his expansion: “We sell throughout Europe, mainly in France, Germany, Italy and Portugal, and we are growing rapidly in Latin America, with a larger market in Mexico and ArgentinaWe are also present in marketplaces such as Amazon, Miravia and Tiendanimal".

Custom-made frames: the key to online differentiation

 

One of the pillars of the success of Guarnicionería Los Nietos lies in its ability to offer custom remote mounts, without sacrificing the expertise that has always distinguished them. Juanma Tejero highlights their competitive advantage: “Our experience as artisans, and also as riders, allows us to manufacture custom saddles based on certain key user information, such as their weight and height.”

 

Through its digital channels, the Cadiz-based saddlery offers its customers fiber and rye saddles, as well as a wide range of accessories for horse and rider, ranging from wallets to backpacks, demonstrating the versatility of its leather creations.