The traditional Ordizia Idiazabal cheese auction opens to the world

 

This event, which celebrates the Basque gastronomy and culture for more than half a century, seeks to consolidate its digital format after the success of the 2024 edition and expand its reach internationally.

 

An event with history and international projection

 

The winning cheese, made with raw milk from Latxa or Carranzana sheep, is a highly prestigious product in Basque cuisine. Purchasing it at the auction is not only a purchase, but also a public recognition and promotional opportunity.

 

Over the years, the auction has achieved record prices and attracted renowned institutions and companies. Here are some examples:

 

    In 2014, the AMPO cooperative paid 13,050 euros for half a cheese.

    In 2018, the San Sebastián Gastronomika congress won half a cheese for 8,750 euros.

    In 2022, the Beti Jai Berria restaurant paid 9,000 euros for half of the champion cheese.

 

These antecedents demonstrate the great symbolic and promotional value of the event, especially for the gastronomic sector and for the companies that seek to associate their image with excellence.

 

The online event will feature professional streaming and live commentary so that the digital experience conveys the same excitement as that experienced in the Beti-Alai Fronton.

 

This auction is more than just a commercial event; it's a celebration of the Basque Country's cultural and culinary identity, and an example of how a tradition can adapt and expand globally.