Tourism in Southeast Asia: trends and opportunities

 

 

 

The tourism sector of Southeast Asia The region is undergoing a phase of accelerated transformation, marked by new travel models, technological advances, a growing focus on sustainability, and the strengthening of international partnerships. In this context, the seminar will offer an updated overview of the trends redefining the region, as well as the business opportunities for Spanish companies. interested in expanding or internationalizing their services.

 

The event will take place 9:00 a.m. (Spain) / 15:00 p.m. (Vietnam) through ZoomThe event, with an estimated duration of 1 hour and 30 minutes, will feature the participation of Andrea Barbi Actis, Marketing Director of Meliá Hotels International for the APAC region,  and Dr. Barbara Ruiz-Bejarano, PhD Islamic Studies, Director of the Las Fuentes FoundationProfessionals with extensive experience in international tourism and Asian markets. The session will be presented by Tomás González, President of Asempea, and will be moderated by Óscar López Alegre, President of Spanish Chamber of Commerce in Vietnam.

 

The webinar will cover key topics such as:

• The trends that are shaping the future of tourism in Southeast Asia.

• Emerging opportunities for Spanish companies in the tourism and hotel sector.

• Real cases, success factors and the main challenges of operating in ASEAN markets.

 

The organizing entities invite tourism professionals, exporting companies, consultants, entrepreneurs and anyone interested in expanding into Asia to join this session.