TuComex It brought together business leaders and diplomats in the III Salón del Profesional Internacional en Madrid to discuss European strategic autonomy, boosting competitiveness, diversification and B2B internationalization.
La Sala Europa from the Representación de la Comisión Europea en España It served as the setting for this event, which has become an essential forum for economic dissemination and geopolitical analysis. Directed by Cristina Peña Andrés, CEO de TuComex y EU Trade ChampioThe meeting attracted key corporations and delegates from six diplomatic missions. Attendees unanimously described the session as Call
, disruptive
y of extremely high professional value
.
Institutional Vision and Strategic Autonomy
The official opening was led by Irina Vasiliu, Head of the Political Department from the Representación de la Comisión Europea en EspañaIn his speech, he offered a rigorous diagnosis focused on three fundamental pillars for global business: the current state of the international geopolitics, the urgency of diversifying trading partners and the development of the European strategic autonomy.
This framework positioned companies in España as decisive actors within the policies of the Unión Europea facing a highly complex global business ecosystem.
Presentation of the Strategic Document for the Industry
The central milestone of the summit was the physical launch of Paper España 2030This strategic document is the result of the joint work of TuComex with 15 cutting-edge companies, selected during the VI Congreso held in Bruselas last March 2026. This corporate coordination effort details:
- The current operational and financial diagnosis of each productive sector.
- The corporate vision of España for the 2030 horizon.
- The outstanding logistical and structural challenges.
- The levers of competitiveness and innovation necessary.
- Binding proposals addressed to the Comisión Europea.
To contextualize the magnitude of these strategic actions and the event data, the operational balance of the initiatives is presented below:
| Strategic Indicator | Recorded Data |
|---|---|
| Event Organizer | TuComex |
| Institutional Headquarters | Representación de la Comisión Europea en España |
| Participating Embassies | 6 Diplomatic Delegations |
| Companies in the Paper España 2030 | 15 Leading Companies |
| Mission Forecast TSLC 2027 | 15 New Businesses and 4 Experts |
Sector Analysis and Sustainable Success Stories
The technical debate was structured around two roundtables made up of the document's authors. The first, called Strategic Resilience and Technology
It encompassed water, renewable energy, the green transition, heavy industry, mobility, and international logistics and technological development. The second, External Projection, Life and Consumption
, it focused on well-being and global consumption patterns.
Within the framework of the real-world application of these concepts, the day included an interview with Iberstraws, a manufacturer of España Specializing in 100% biodegradable paper straws. CEO He explained how they leveraged half a century of experience in the paper industry to pivot towards radical sustainability, demonstrating a green transition profitable and inspiring.
Economic Diplomacy and New Markets
Access to third-party markets was analyzed by high-level diplomatic representatives who examined free trade agreements. The embassy panel contributed perspectives on bilateral cooperation, focused on providing value chains with the necessary legal certainty, with the participation of Canadá (agreement CETA), Brasil y Argentina (block Mercosur), in addition to México under the Acuerdo Global UE-México.
As "Row Zero", the delegation of Indonesia projected his strategy in front of the CEPAvital for the supply of critical raw materials and the energy transition, anticipating a major trade mission to Asian territory this year.
As an institutional closing, where the business community of España It demonstrated a deeply European stance of cohesion; all attendees received a summary copy of the report. Furthermore, the activation of the next call for proposals was officially announced. TSLC (TuComex Strategic Leadership Council) by 2027, which will accompany a new selection of companies until Bruselas.
Key points and frequently asked questions about the 3rd International Professional Exhibition
What is the Paper España 2030 And who created it?
It is a strategic document that outlines a shared vision regarding the challenges and competitiveness of various productive sectors in the future. It has been prepared in a coordinated manner by TuComex and 15 previously selected leading companies in Bruselasserving as a direct voice for the industry before European institutions.
What role did the diplomatic delegations play in the day?
Representatives from six embassies, including Canadá, Brasil, Argentina, México e IndonesiaThey outlined the trade opportunities of their respective agreements and treaties with the Unión Europeaaddressing critical raw materials, supply chains, and legal security.
What future actions does it plan? TuComex after this event?
The organization officially announced the start of the 2027 edition of TSLC (TuComex Strategic Leadership Council), an initiative in which four experts from the current document will advise and accompany a new delegation of 15 companies on their trade mission to Bruselas.
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