UFI and AFE highlight the power of trade fairs as a business driver at Global Exhibitions Day 2026

International Promotion

Tomorrow, June 3, the trade fair sector celebrates Global Exhibitions Day under the theme 'The Power of Trade Fairs'. The initiative, promoted by the global association UFI and the Spanish association AFE, highlights the role of these events as catalysts for business opportunities and international trade for companies.

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The global trade fair sector unites to assert its strategic value

The trade fair and exhibition sector celebrates this Wednesday, June 3, 2026, the Global Exhibitions DayA global event to highlight its economic impact and crucial role in boosting the business sector. Promoted by the global association UFI and Asociación de Ferias Españolas (AFE)The initiative focuses on how these events generate business opportunities and strengthen value chains internationally.

under the motto 'THE POWER OF EXHIBITIONS / THE POWER OF FAIRS'The event aims to highlight the role of these professional gatherings as irreplaceable platforms for networking, showcasing innovations, and closing business deals. Industry experts, through the organizing associations, point out that trade fairs are a fundamental tool in any company's internationalization strategy.

'Trade fairs generate opportunities': A key message for B2B business

The central message of the campaign, 'Exhibitions drive opportunities / Trade fairs generate opportunities'This reinforces the vision of exhibitions not only as a sales space, but as a complete business ecosystem. They allow companies to test new markets, analyze the competition, attract talent, and consolidate their brand image in a highly specialized environment.

The celebration is supported by two of the sector's leading institutional organizations, whose collaboration demonstrates the unity and strategic importance of the industry both globally and in the Spanish market:

• UFI (The Global Association of the Exhibition Industry): The organization that represents the main trade fair organizers, venues and associations in the sector worldwide, setting quality standards and promoting the development of the industry.
• AFE (Asociación de Ferias Españolas): The entity that brings together and defends the interests of the most relevant players in the trade fair market in Españaboosting its competitiveness and visibility.

Key facts about Global Exhibitions Day 2026

Concept	Detail
Event	Global Exhibitions Day
Date	3 June, 2026
Main Slogan	'THE POWER OF EXHIBITIONS / THE POWER OF FAIRS'
Key Message	'Exhibitions drive opportunities / Trade fairs generate opportunities'
Featured Organizers	UFI (Global) and AFE (España)

Key points and frequently asked questions about Global Exhibitions Day

Why is Global Exhibitions Day relevant for a Spanish exporting company?

This event is crucial because it highlights one of the most effective promotional tools for internationalization. For a C-level executive, it underscores the importance of including attendance at key trade fairs in the marketing and expansion budget, as these forums accelerate entry into new markets and consolidation in existing ones, offering a tangible return on investment in the form of qualified leads and contracts.

What role do trade fairs play in an increasingly digital business environment?

In a world dominated by digital interactions, trade fairs offer an irreplaceable differentiator: personal contact and the opportunity to experience products and services firsthand. Far from being replaced, they have become the perfect complement to digital strategies, functioning as high-value B2B meeting points where the relationships of trust built online are solidified.

How does the UFI and AFE initiative align with the interests of Spanish companies?

The collaboration between the global organization (UFI) and the national (AFE) ensures that global industry standards and trends are applied and promoted in the Spanish market. For companies in EspañaThis translates into more competitive trade fair venues and organizations that are aligned with international best practices, facilitating both the participation of Spanish companies abroad and the attraction of international buyers to events held in the country.