Liquats Vegetals lands in Germany: its Yosoy and NATRUE drinks are now available in more than 1.000 supermarkets

Agri-food Internationalization

The Catalan company Liquats Vegetals, manufacturer of the Yosoy and NATRUE brands, has begun selling its plant-based drinks in more than 1.000 supermarkets in Germany. This strategic move, supported by ACCIÓ, consolidates the company's international expansion, which had a turnover of 94 million euros in 2025.

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The Catalan company Liquats Vegetals, based in Viladrau (Osona), has formalized its entry into the German market through distribution agreements with key chains such as Kaufland, Globus and the group Bünting (owner of Combi, Famila Nordwest y Famila NordostThis milestone involves the commercialization of their branded plant-based beverages. NATRUE in more than 1.000 establishments, an operation that has been supported by ACCIÓ, the agency for business competitiveness of the Generalitat de Catalunya.

A strategic alliance to conquer the German market

To materialize their landing in Alemania, Liquats Vegetals has had the support of Foreign Trade and Investment Office of ACCIÓ en BerlínThis institutional support has been fundamental, facilitating collaboration with a local sales agent to explore new distribution opportunities and consolidate its presence in a highly competitive market.

The operation responds to a clear strategic objective, as confirmed Anna Rovira, Marketing Director of Liquats Vegetals: “Entering the German market, where demand for plant-based drinks is steadily growing, was one of our strategic priorities.”Rovira adds that “Thanks to the support of the office of ACCIÓ en BerlínWe were able to reach this milestone efficiently and satisfactorily, thus reinforcing our international presence.”.

Figures and expansion of a leader in plant-based beverages

Liquats Vegetals It positioned itself in 2025 as the leading producer of plant-based beverages in Españareaching a turnover of 94 million euros. Exports already represent a 22% of its turnoverwith products present in more than 45 countries. The company, which has 270 employees, manages a diversified portfolio of brands:

• Yosoy: Its flagship brand for the national plant-based beverage market.
• Monsoy: Specializing in the range of organic plant-based drinks.
• Almendrola: Focused on almond-based drinks.
• NATRUE: The brand with the strongest international orientation and the one leading the entry into the German market.

Recently, the brand NATRUE has expanded its catalog with innovative releases such as Barista Oat Pistachio y Barista Oat ChaiBoth are free of added sugars and additives, in line with the company's product philosophy.

Key Project Indicator	Date
Company	Liquats Vegetals
Billing (2025)	94 millones de euros
Expansion Market	Alemania
SALES POINTS	More than 1.000 supermarkets
Institutional support	ACCIÓ (Office of Berlín)

Key points and frequently asked questions about the expansion of Liquats Vegetals in Germany

What are the implications for a Spanish company entering the German retail market?

The German consumer goods market is one of the largest and most competitive in EuropaSuccessful market entry requires a high-quality product, recognized certifications, and an efficient logistics strategy. For a Spanish exporter, securing agreements with chains such as Kaufland o Globus This represents a significant boost to its credibility and production capacity, opening doors to further continental expansion.

How has ACCIÓ facilitated the entry of Liquats Vegetals into this market?

The role of promotional agencies such ACCIÓ It is crucial. Through its Foreign Office in Berlín, has offered to Liquats Vegetals Market intelligence, identification of potential business partners, and negotiation support. This type of support minimizes risks and accelerates the entry process, acting as a bridge between the company and the local business ecosystem.

What should Spanish exporters know about the German consumer of vegetable products?

German consumers particularly value products with clean labels, meaning those without additives or added sugars. There is a strong preference for organic certification labels and a growing demand for plant-based milk alternatives for specific uses, such as coffee (barista range). Packaging sustainability and the origin of ingredients are also increasingly important purchasing factors.