In the Madrid Chamber
It's no secret that Asia represents one of the greatest opportunities to consider in the medium term for any company seeking to internationalize its business. This is primarily due to the enormous potential this region currently represents. A fundamental part of the strategy of every company considering entering an Asian market must be the protection of intangible assets. Therefore, the objective of these sessions is to provide interested parties with all the basic information they need to know when internationalizing their business. Issues such as the protection of industrial property rights, regional differences between countries, strategies to follow, and practical cases will be explored.
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