WIVI Vision seals an alliance with Goldfarma to accelerate its expansion in the Portuguese market

Internationalization

The Spanish vision technology company, WIVI Vision, has signed a distribution agreement with the Portuguese firm Goldfarma. The alliance aims to boost the implementation of its solution for assessing and training visual efficiency in optical and healthcare centers across the Portuguese market.

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The Spanish company specializing in visual health technology, WIVI Vision, has closed a collaboration agreement with the Portuguese distributor Goldfarma to accelerate its expansion in PortugalThis strategic alliance will allow the distribution of its innovative technology for visual assessment and training in new optical and healthcare centers across the country.

The agreement represents a key move in the internationalization strategy of WIVI Visionwhich already had a presence in the Portuguese market. The choice of Goldfarma As a local partner, it draws on its more than 20 years of experience in the pharmaceutical and healthcare sector. Portugal, which gives it a deep reach and knowledge of the professional healthcare network.

GoldfarmaFounded in 2005, [Company Name] specializes in the promotion and distribution of innovative products in areas such as biotechnology and medical devices, including ophthalmology. This profile positions it as an ideal partner to introduce an advanced technological solution such as [Company Name]. WIVI Vision.

An alliance to raise the standard of eye care

The agreement has been very positively received by both parties, who consider it a milestone for the modernization of the optical sector in Portugal. Technology WIVI Vision, which already has more than 31.000 paying users, offers advanced tools for the early detection of pathologies and the implementation of personalized visual training programs.

According to Eva García Ramos, CEO and co-founder of WIVI Vision, “This agreement represents a key step in our internationalization strategy. Portugal It's a priority market for us, and having a partner like Goldfarma"With a deep understanding of the sector, 20 years of experience and a broad distribution network, we are able to bring our technology closer to a greater number of professionals and patients.".

For its part, Vasco Pinto, director of GoldfarmaHe stressed that "Goldfarma proudly announces its alliance with WIVI Vision to enter in Portugal Its technology, an innovative solution that promises to raise the standard of differentiation, diagnosis and visual monitoring in the country's optical shops.”.

Key Details of the WIVI Vision – Goldfarma Agreement

Entity	Role in the Agreement	Key Expertise
WIVI Vision (Spain)	Provider of vision health technology	AI-powered platform with Big Data and 3D for visual assessment and training
Goldfarma (Portugal)	Local distributor and partner	+20 years of experience in the Portuguese healthcare sector and a wide distribution network

Technology and growth strategy

The WIVI Vision It differs by integrating Artificial intelligence, Big Data and immersive 3D environments to objectively measure more than 100 visual parameters in just a few minutes. This method contrasts with traditional systems, allowing for the detection and treatment of visual dysfunctions that often go undiagnosed.

This agreement is part of a broader growth strategy for the company, founded in 2016 by Eva García Ramos y Juan Carlos Ondategui-ParraIn recent months, WIVI Vision has strengthened its positioning through strategic alliances with leading companies such as Fundación Barraquer and has expanded its application to sports performance through collaborations with entities such as Mad4Padel or in competitions such as the Hexagon CupFurthermore, the company continues its international expansion with commercial activity in Estados Unidos and offices in Barcelona y Berlín.

Key points and frequently asked questions about the WIVI Vision and Goldfarma alliance

What does this agreement represent for the internationalization strategy of Spanish healthtech companies?

This agreement exemplifies how Spanish healthtech companies can accelerate their entry into key European markets through partnerships with established local distributors. For a B2B company, partnering with a player with a well-established network and reputation like Goldfarma minimizes barriers to entry and accelerates commercial capillarity in Portugal.

How does the WIVI Vision technology that will be distributed in Portugal work?

The solution of WIVI Vision uses a combination of software with Artificial Intelligence and hardware with immersive 3D environmentsThe patient interacts with games and visual stimuli while the system objectively measures more than 100 parameters of their visual system. The collected data allows healthcare professionals to diagnose dysfunctions and create personalized training plans to correct them.

Why is Portugal a strategic market for WIVI Vision's expansion?

Portugal It is a priority market due to its geographical and cultural proximity to EspañaThis facilitates logistical and commercial operations. Furthermore, there is a growing demand for innovative technological solutions in the health and wellness sector, making the country a receptive market for advanced technologies such as those of WIVI Vision.