The technological platform Worldcoo, specializing in social financing channels, has officially begun its international expansion by launching in ItaliaIn collaboration with Grupo Romano CDSThe firm has implemented "Solidarity Rounding" in Sicilia, managing to handle more than 170.000 donations in its first months and projecting to reach one million euros raised by the end of 2026.
Strategic expansion in the Italian retail market
After twelve years of consolidation in España, Worldcoo has chosen the Italian market to begin its international expansion. The pilot project, initially developed in five establishments in Famila Supermercati, exceeded expectations with a participation rate of 44%This means that almost 4 out of 10 customers chose to collaborate.
Given these results, the Grupo Romano CDS has decided to extend the operation to the entire network of stores of Famila in the region, as well as extending it to two other of its commercial brands: Max Supermercato e Il Centesimo.
Explains Sergi Figueres, co-founder of Worldcoo: "Sicily has only been the starting point. Our goal is to progressively expand the system nationwide, adding new points of sale and partners."The executive adds that the choice of the south of Italia It has symbolic value by betting on territories with "strong community awareness".
Key figures on the landing and forecasts
The impact of technology Worldcoo This is reflected both in the accumulation of micro-donations and in the capacity to finance social projects. The most relevant data for this international transaction, compared to the company's overall historical performance, are detailed below:
| Indicator | Data Italy (Initial Phase) | Historical Global Worldcoo |
|---|---|---|
| Managed microdonations | + 170.000 | ~100 million |
| Funds raised | + 45.000 | €23 million |
| Forecast / Projects | €1 million (target 2026) | +1.100 funded projects |
Destination of funds and technology partners
The funds raised through voluntary rounding of purchase receipts are allocated entirely to local causes. In this phase, the beneficiary organizations are:
- Fundación Piccoli Battiti: Association of Palermo focused on preventing childhood heart disease. The funds will allow for free screenings and first aid training for 1.800 children.
- La Casa del Sorriso: NGO that works on the social and educational inclusion of vulnerable children in Sicilia.
For the technical execution of the project, the alliance with technological partners such as Toshiba Global Commerce Solutions y Konvergence. Tania QuinteroCEO Worldcoo, highlights that these partners "They have guaranteed a seamless integration of the system into the payment terminals and an agile, secure and transparent experience".
For its part, Angelo Agliataadministrator of CDS Grupo Romano, has described it as an honor to be the first to implement this innovative system at its points of sale, reaffirming the company's commitment to responsible growth.
Key points and frequently asked questions about Worldcoo's expansion
How does the Solidarity Rounding system work in Italy?
It is a technological system integrated into the point of sale that allows customers of chains such as Famila Supermercati Voluntarily round up the final amount of your purchase. Any remaining cents are automatically and transparently donated to a social cause.
What are the company's economic objectives in this new market?
After raising more than 45.000 euros in the first few months, Worldcoo projects to achieve million euros collected in Italia by the end of 2026.
Is it possible to audit donations?
Yes. Through the Solidarity Portals and the app of WorldcooBoth businesses and donors can track fundraising in real time and check the status of supported projects.
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