Management Appointments
Zamora Company, owner of brands such as Licor 43 and Ramón Bilbao, is strengthening its senior management team in North and Latin America with the appointments of Mike Howard and André Duarte. The goal is to accelerate growth in two key regions where international business already accounts for more than 54% of its revenue.
Zamora Company , owner of iconic brands such as Licor 43 , Ramón Bilbao , and Martin Miller's Gin , has made a key strategic move in its international leadership structure with the addition of Mike Howard and André Duarte . Both executives will immediately assume leadership of the North American and Latin American clusters , respectively, reinforcing the company's commitment to developing its international sales network.
This operational restructuring aims to strengthen the company's regional management and accelerate the penetration of its portfolio in two of its most critical regions for international investment. The importance of foreign markets is increasingly crucial for the multinational; in fact, at the close of fiscal year 2025, revenue from its international operations accounted for 54,4% of total business.
The new corporate architecture is based on two strategic geographic hubs. From Dallas, Texas , Mike Howard will lead distribution and strategy operations in the United States and Canada. Simultaneously, from São Paulo, Brazil , André Duarte will take the reins of the entire Latin American cluster, encompassing South America, Mexico, Central America, and the Caribbean.
Both profiles bring solid knowledge in the areas of exporting, commercial logistics, and comprehensive management of international distribution channels. In this regard, Javier Pijoan , CEO of Zamora Company, praised the new hires, highlighting the company's strategy: "Our international scale demands combining a global vision with local execution. The addition of André and Mike brings two leaders with in-depth industry knowledge to accelerate our growth within our One Agile Global Company model , a formula that delivers excellent results."
Commercial Leadership and Consolidation in North America: The appointment of Mike Howard places an executive with over 25 years of experience in brand development and operational management at the helm of the North American business. Howard, who holds an Executive MBA from the Wharton School of Business, joins from Stoli Group USA , where he served as president. His career highlights include his role as commercial director at Altos Planos , achieving a sales increase of over 400% in three years for its Mijenta tequila , and his time at major distributors such as Southern Glazer's Wine & Spirits , managing accounts with profits of around $600 million. His mission now will be to elevate the commercial excellence of the Spanish firm in the demanding North American market.
Scalability and Growth in Latin America. André Duarte assumes the leadership of Latin America, bringing with him over three decades of experience in international business development and marketing. A graduate in Economics from PUC-SP, Duarte joins the Spanish company after holding senior management positions at the US-based Brown-Forman . His career spans industry giants such as William Grant & Sons and AB InBev , managing commercial plans and distributor relationships in multiple countries across the region. In his new role, Duarte's primary objective will be to maximize the company's already strong performance in key markets like Mexico, Brazil, and Colombia , and to scale this pattern of commercial success to the rest of the countries in Latin America.
| Key Business Indicator | Figure (Fiscal Year 2025) |
|---|---|
| Weight of international business | 54,4% of total billing |
Frequently Asked Questions (FAQ)
What is the objective of the new appointments at Zamora Company?
The main objective is to strengthen regional management capacity and accelerate the execution of the company's growth strategy in Norteamérica y Latinoamérica, considered priority regions.
Who are the new executives and which markets will they lead?
Mike Howard will be responsible for the cluster of Norteamérica (EE.UU. y Canadá), while André Duarte will be in charge of the cluster Latinoamérica.
What is the weight of the international market in Zamora Company's revenue?
The international market is crucial for the company, as it represented 54,4% of its total business during the 2025 fiscal year.
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