Some 400 executives from the internationalized industry analyze at the amec Forum what the company of 2030 should be like

How to anticipate new competitive scenarios

According to Pere Relats, president of amec, "new business leaders are needed who are capable of managing ambiguity and complexity in order to transform their organizations."

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Some 400 executives from the internationalized industrial companies analyze in the amec forum what the company of 2030 should be like and how to anticipate new competitiveness scenarios. He president of amec, Pere Relats, has opened the Fórum Framing the scenario that companies already face today: "The inequalities caused by the crisis and the technological disruption that brings with it doubts about the future of work generate short-sighted political proposals and actions." These actions have led to significant geopolitical tensions internationally, which "ultimately generate more uncertainty and more barriers to the internationalization of companies."

 

Relats He also highlighted other underlying trends that, despite having been detected some time ago, are now taking precedence: "The demand for a production and consumption model that ensures the future of the planet is a constant topic of debate in the media, requiring companies to develop new technological solutions that are not always available, at least in the short term." The aging population in Europe and also in the own China It also highlights the sustainability of the economic model. Other social changes stem from the demand for genuine equality of opportunity for women and the fact that young people are interested in very different things and have a different way of consuming, as Relats mentioned. "In this volatile and uncertain environment, new business leaders are needed who are capable of managing ambiguity and complexity to transform their organizations," the president of amec emphasized.

 

To Relats“The companies that survive and capitalize on the opportunities these trends create will not be those obsessed with consolidating their positions, but rather those capable of continuous adaptation or contributing groundbreaking ideas to address the major challenges facing humanity.” In this regard, he emphasized the need for “foresight tools that allow us to detect signs of disruptive changes and map out future scenarios.”

 

Precisely, the intelligence and security expert has spoken about technological and geopolitical disruptions in the dialogue that opened the forum. Pedro Banos and the expert in Innovation and Digital Transformation, Xavier FerràsBaños emphasized the geopolitical changes and the new global leadership: «China has started enabling the new Silk Road terrestrial, after the maritime Silk Road, with the help of Italy which has provided the ports of entry into Europe, and now you are enabling the Technological Silk Road«. In this sense, Ferras He emphasized that "government intervention in the markets does exist, as evidenced by their large investments in technology," as in the case of USA to NASA, and China to Huaweii, knowledge that is then transmitted to the rest of its companies, which are much more competitive.

 

 

Intelligence and security expert Pedro Baños and Innovation and Digital Transformation expert Xavier Ferràs delve into China's new international leadership and the US's fight to avoid it, as well as the great need for coordinated solutions at a global level. and not of a country in the face of irreversible climate change, the great demographic, geopolitical, technological transformations and growing inequalities

 

 

 

Baños and Ferràs have agreed on the great need for coordinated solutions at a global level and not at a country level in the face of irreversible climate change, the great demographic, geopolitical, technological transformations and growing inequalities.

 

In the following two debate tables, moderated by the General Secretaries of Work Promotion, David Tornos, Y de Pimec, Antoni Cañete, companies have explained in first person how they are adapting to new trends and competitiveness scenarios and what methodology and foresight tools they use to be able to anticipate and adapt in the best way to what is coming. As explained in the Forum by those responsible for Innovation Ferrovial, Juan Elizaga, and Strategy Mango, Carlos CostaIt is necessary to "be attentive to new trends" and "react quickly, leveraging new technologies." Competitiveness is now measured on many more fronts than just a short time ago: "A 5% market growth in China is equivalent to the entire Spanish market," Costa exemplified, explaining that the increase in online commerce will transform their business model in just two years. For the CEO Commercial of Nueva Pescanova, Sergio ElizaldeThe challenge is to respond to the different demands of each market, each one very different from the other. One common denominator, however, is eliminating the use of plastic, which represents "a revolution for all companies," who are already taking steps, as they have explained. Elizalde and Costa.

 

The most disruptive, inspiring and provocative session of the Forum will close the day: Megatrends the Great Adventure. amec will celebrate its 50th anniversary with this session with the intervention of the entrepreneur and adventurer Albert Bosch, which will talk about the attitude necessary to face the Megatrends, and where reflections from experts from the amec ecosystem will be seen that will make us think about the main global trends that will impact the business environment during the next decade.

 

amec: 50 years reimagining internationalization

 

The association of internationalized industrial companies amec has been promoting the export, internationalization and innovation of Spanish companies and contributes to generating an environment that boosts its international competitiveness. The companies that are part of amec generate a export volume more than 6.650 million euros, they export on average 55,6% of their turnover and invest 4,7% in Innovation.